Resource Center
Unlocking Revenue with Clay: A GTM Engineering Approach
Learn Clay’s GTM Engineering playbook: find unique signals, iterate fast, and operationalize AI workflows across the buyer journey.
RevOps After Closed Won: a 4-Pillar Post-Sale Framework
Nicole Looker shares a four-pillar RevOps playbook for handoffs, health, expansion, and renewals to grow revenue after Closed Won.
How to Accelerate the Buyer Journey with AI Agents
Learn five AI SDR use cases that replace forms, speed follow-up, and boost meetings by personalizing every step of the buyer journey.
Cultivating Buying Groups: From Signal to Revenue
Learn how to validate multi‑source intent and orchestrate buying‑group plays that turn signals into revenue in this OpsStars 2025 session with Dara Such.
2025 OpsStars Awards: Buying Groups Trailblazer Award
Veeam claimed the 2025 OpsStars Buying Groups Trailblazer Award by ditching the outdated lead model and rallying global teams around buying groups. Read about their bold transformation.
2025 OpsStars Awards: Account-Based Program of the Year
Meltwater is the 2025 OpsStars winner for Account-Based Program of the Year. Discover how they built an automated system to fix lead misrouting and turn intent signals into opportunities.
2025 OpsStars Awards: The Constellation Award
Zoom’s Marketing Operations team broke down silos, streamlined processes, and drove faster revenue impact across Sales, Marketing, and Channel teams — earning them the 2025 Constellation Award.
2025 OpsStars Awards: Lead Management Transformation <1,000 Employees
Discover how ExtraHop fixed its stalled GTM engine by transforming lead management. See the results of their award-winning Ops-led initiative.
2025 OpsStars Awards: Lead Management Transformation >1,000 Employees
Discover how Samsara's Marketing Operations team centralized routing, improved speed and visibility, driving faster response times, higher conversion rates, and stronger pipeline growth.
2025 OpsStars Awards: Digital Transformation Award
As the Winner of the 2025 OpsStars Award for Digital Transformation, Rockwell Automation unified global teams, automated routing, and empowered regional leaders. View their results here.
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.



