In the dynamic realm of sales and marketing, achieving revenue targets demands more than just intuition—it requires a structured approach that marries historical data with forward-thinking strategy. This session offers a comprehensive dive into designing a tailored waterfall model, starting with the foundational bookings plan, integrating historical pipeline data and close rates, and finally setting precise pipeline goals for upcoming quarters. By melding art and science, this hands-on guide sets you on the path to predictable and sustainable revenue growth.
Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, Busting Silos.
Catch this on-demand OpsStars session to hear how business leaders are reducing churn, getting ahead of risk, and cultivating a legion of loyal customers. The panelists will cover topics such as automation, using the right customer data, renewals cadences, and more.
LeanData CEO Evan Liang will take the keynote stage joined by three noted revenue leaders, Jeff Serlin, Franco Anzini, and Christine Maxey, as they provide perspective and discuss the challenges and opportunities for RevOps during a downturn while keeping an eye on what the future holds for the practice.
When you have your marketing, sales, operations, and partnerships teams all marching in the same direction, you’re sure to pull off an impressive show. In this session, you’ll find hot takes, actionable takeaways, and thought-provoking answers that will help you innovate on your go-to-market strategy to deliver more personalized buying experiences, even amidst turbulent economic conditions.