How Brandwatch Doubled Conversion Rates with Intelligent GTM Orchestration
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Resource Center
All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
Customer Story
The Reports Your CMO Wants to See
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
A Hands-On Guide to Designing Your Waterfall Model
Learn how to design your revenue waterfall model and set pipeline goals from Nani Shaffer, a speaker at the OpsStars 2023 conference.
Busting Silos: Snowflake’s Unified, Account-Based Motions at Scale
Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, Busting Silos.
eBook
2023 OpsStars Awards: The Winning Stories
The OpsStars Awards recognize ops professionals for the innovative projects and programs that help their companies grow. This year’s winners exemplify the OpsStars 2023 theme — Activate the Ultimate Revenue Machine.
Keynote: The #1 Secret to RevOps’ Success: Transforming the Buyer and Seller Journey
Learn to understand the strategic role RevOps plays, offer great experiences to your customers, and get the visibility and common data set you need to make a positive impact on your business.
eBook
2022 OpsStars Awards: A Compilation of Award-Winning Ops Stories
The OpsStars Awards recognize ops professionals for the innovative projects and programs that help their companies grow. This year’s winners exemplify the OpsStars 2022 theme — Dawn of the Revenue Gen
Video
Marketing to “the New Digital Customer”
How Lumen Technologies is mirroring digital customers as part of their approach to target, communicate, and enable to market and sell.
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![[Workshop] Orchestrating the Right Response at the Right Time](https://www.leandata.com/wp-content/uploads/2023/04/B5Tz-MtFAN1lLmDNaSFD2v09Q-_11jcK-768x432.jpg)
[Workshop] Orchestrating the Right Response at the Right Time
How to drive faster time to close through speed to response optimization.
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![[Workshop] Customer For Life Orchestration](https://www.leandata.com/wp-content/uploads/2023/04/Im05GR115A1pDHpsUahHgEXIaTDy5WgD-768x432.jpg)
[Workshop] Customer For Life Orchestration
How to operationalize customer onboarding, protection and growth.
eBook
2022: OpsStars Awards: Most Cutting-Edge Ops Program
An individual or team on the cutting edge of innovation in modern go-to-market operations demonstrating forward thinking solutions across people, process and/or technology.
eBook
2023 OpsStars Awards: Most Cutting-Edge Ops Program of the Year
With the market in a state of constant change, revenue teams must stay on the cutting edge of innovation to stay nimble in new market realities. This award recognizes Nexthink for demonstrating forward thinking solutions across people, process and/or technology resulting in real business impact.
eBook
2023 OpsStars Awards: Lead Management Program Transformation of the Year – Large Enterprise
This year's award recognized Rocket Software for an operations-led initiative that drove transformational change in the people, process and technology of the lead management engine to improve speed, accuracy and agility lead distribution and response.