Most B2B teams are losing deals before a rep even says hello. The culprit? Slow lead response times.

While buyers expect follow-up in under 10 minutes, the average B2B response time is over 40 hours and more than half of companies take 5+ days to reply.

This ebook breaks down why “speed to lead” isn’t just a metric, it’s a revenue driver. You’ll uncover what’s holding your team back, how fast responders win more deals, and what it takes to fix response time issues at the root.

Inside, you’ll learn:

• Why responding in 5 minutes or less makes you 21x more likely to convert a lead
• How manual routing, poor data, and SLA misses slow down your funnel
• The two levers every GTM team must master: automation and rep enablement
• Benchmarks that separate high-performing teams from the rest
• Real-world examples, including how SUSE improved speed to lead by 70% in one quarter

Whether you lead RevOps, Sales Ops, or Marketing Ops, this guide provides the insights and steps to turn fast follow-up into a serious competitive advantage.