Using Data Enrichment & Account Intent Data to Spur Engagement standard
Spoiler alert: Data drives B2B sales and marketing success. Now with the obvious out of the way, it’s time to speak to bettering the data that fuels your company’s growth. The better your data, the better equipped your revenue team is to personalize, segment and automate — all key factors in maximizing engagement with prospects on modern, digital-first buying journeys. The bottom line is better data empowers you to reach your growth objectives more efficiently, freeing up your scarce resources to fuel even greater scale. Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. Both contribute mightily to maximizing your opportunities in-market. This post takes a look at both data enrichment and account intent data. First ...
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