Customer Story

Mist Eliminates 200+ Workflow Rules and Increases Time to Action with LeanData

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Overview

Mist was acquired by Juniper Networks in 2019. The deal combined Mist’s next-generation Wireless LAN platform with Juniper’s best-in-class wired LAN, SD-WAN, and security solutions to deliver unsurpassed end-to-end user and IT experiences.

Mist’s sales operations team provides support to the company’s sales organization, and works with other departments to ensure they have the data they need from Salesforce, which the organization relies on to run its business.

Since the acquisition, Mist has been working on integrations between its own Salesforce and parent company Juniper’s Salesforce. This bi-directional sync between the two systems prompted the need for a revenue operations solution that could increase accuracy and efficiency to drive business.

Industry
Computer Networking
Location
Cupertino, CA
Interview with
Glenna Lewis, Sales Operations Manager

Solutions

Customer first

LeanData Matching

LeanData Routing

Results

Mist has eliminated manual routing and territory tagging, saving its sales ops team at least four hours per week.

Routing inaccuracy has decreased by approximately 25% thanks to automated rules.

Mist no longer needs a sprawling web of over 200 workflow rules that were used to assign territory tags.

Increased visibility into lead, account, and opportunity management through automated alerts sent to newly assigned owners, reducing time to action.

 


Mist was acquired by Juniper Networks in 2019. The deal combined Mist’s next-generation Wireless LAN platform with Juniper’s best-in-class wired LAN, SD-WAN, and security solutions to deliver unsurpassed end-to-end user and IT experiences.

Mist’s sales operations team provides support to the company’s sales organization, and works with other departments to ensure they have the data they need from Salesforce, which the organization relies on to run its business.

Since the acquisition, Mist has been working on integrations between its own Salesforce and parent company Juniper’s Salesforce. This bi-directional sync between the two systems prompted the need for a revenue operations solution that could increase accuracy and efficiency to drive business.

Sprawling workflow rules and inefficient manual processes

Mist’s legacy Salesforce environment was complex, with a series of over 200 workflow rules for territory and region tagging. Any time a sales rep left the company, or the organization needed to add or change a territory, the sales operations team had to update the workflow rules one by one. This was time consuming for the company’s small sales ops team of two, and Mist was hitting workflow rule limits within Salesforce.

As part of the integration with Juniper, Mist needed to create opportunities in account records in both companies’ systems. Mist’s Salesforce was about to ingest a massive number of accounts and opportunities from Juniper, and the sales ops team couldn’t manually assign all of these to reps. Mist needed a scalable solution to automate routing and accelerate the sales process. In addition, the integration with Juniper had a firm go-live date, and a solution needed to be put in place in order to meet that date.

“I knew that we had to get a tool in place in order to go live,” said Glenna Lewis, Sales Operations Manager at Mist. “If someone needs information out of our system, we have to make sure the right person has visibility and access right away. Knowing the importance of getting it right, there was no option to go manual.”

An implementation delivered with speed and support

Lewis had used LeanData at a previous company, so she talked to a former colleague who assured her the solution could fulfill her use case with Mist. Once Lewis was confident that LeanData could automatically assign records to the right sales rep, she acted quickly.

“It was a no-brainer because it solved a problem of a massive manual and time intensive process for my team,” she said.

Implementation was an equally smooth process. After a few short working sessions with the LeanData team, everything was complete in less than two weeks. LeanData’s ability to quickly respond to Lewis’ questions made the implementation easy, fast, and possible in the timeline that Mist required—with room to spare.

“Once you understand the basics, LeanData has great documentation to follow. I could just copy and migrate things from sandbox to production, which saved hours of rebuilding,” Lewis said. “It was a refreshing surprise to have that much support. I’ve done a lot of implementations with different tools, and I’ve never had the white glove service that I had with LeanData.”

Fast, accurate routing that sales reps can trust

Mist’s sales reps now receive opportunities quickly and accurately, which allows them to serve their customers faster. Lewis estimated that if the company had to complete opportunity and account assignment manually, each instance could have taken one to two days.

With LeanData Routing, Mist’s sales team receives accounts and opportunities immediately, as well as an email with all of the information they need. Sales reps don’t have to question where a record came from or what the next steps are because it’s all outlined in the notification process.

“We haven’t had to do any education around LeanData either, which is a win because I didn’t have time to train people on this aspect of the integration. The beauty of this is that people just know it works,” Lewis said. “No one has come to me and said they’ve received the wrong account.”

Mist can also manage territories with greater ease when the company makes a new hire or a change due to a promotion. LeanData offers a user-friendly interface to oversee this work. In addition, the organization no longer has to manage over 200 workflow rules or hit rule limits.

Broader business benefits include time to strategize

LeanData gives Mist’s sales operations team at least four hours a week back to focus on more strategic projects, and build enhancements and greater efficiency into Salesforce, which all supports sales reps and drives revenue for the company. The sales ops team no longer has to be bogged down by tactical system tasks such as reassigning and manipulating accounts and opportunities.

“Growth and success comes down to time to action to support our customers and partners, and to make sure that sales reps are giving things immediate attention. LeanData’s alerts have helped with that,” Lewis said. “Our team is customer-service focused, and in our case the customer is the sales rep, so we’re always trying to make their lives easier.”

Mist’s sales organization will become more complex across accounts and verticals as the company grows alongside Juniper.

As Mist’s and Juniper’s sales teams converge more through the acquisition and the integration, LeanData will help create synergies between the two companies.

“We have big plans for growth, and our sales operations function,” Lewis said.


About Mist

Mist’s AI-riven Wireless LAN is the first of its kind, and makes Wi-Fi predictable, reliable, and measurable. It enables scalable indoor location services like wayfinding, proximity messaging, and asset visibility. Mist’s AI technology plays a key role in bringing automation and insight across the full IT stack, delivering seamless end-to-end user experiences and substantial IT cost savings.

Tags
  • Customer Story
  • Lead Management
  • Lead Response Time
  • Lead Routing
  • Lead-to-Account Matching
  • Operations
  • Revenue Orchestration
  • Sales
  • Speed to Lead

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