On day one of Dreamforce 2025, Salesforce made one thing crystal clear: we have entered the era of the Agentic Enterprise. This enterprise is one where humans and AI agents work together seamlessly to achieve more than either could alone.
AI Agents Move from Assistants to Core Collaborators
With design-first, AI-first operations, autonomous agents are doing more than assisting. They’re embedded into every workflow, conversation, and customer interaction.
Introducing Agentforce 360: Salesforce’s Unified AI Platform
Salesforce unveiled its Agentforce 360 platform as the foundation for the Agentic Enterprise. In fact, it is rebuilding every Salesforce product: sales, service, Slack, marketing, ITSM, even HR and supply chain, on a unified agent layer.
That layer includes context-aware voice, deep data integration, and the ability to select any large language model.
Slack Becomes an “Agentic OS”
Even Slack is now an “agentic OS,” and Salesforce is openly pushing customers to close what it calls the agentic divide.
In other words, to bridge the gap between AI and enterprise systems (and data) still stuck in manual workflows. In this new world, your data becomes the context layer that powers autonomous agents across every channel.
Building with Agentforce Vibes: From Prompts to Contextual Creation
Salesforce also introduced Agentforce Vibes as the way every Trailblazer builds.
This tool promises the fastest, most natural way to create apps and automations using business context instead of prompts and code. Think speed, autonomy, and customization at scale, including flexible usage-based pricing and unlimited-agent enterprise agreements.
In the new agentic enterprise, humans don’t just use software. They command fleets of AI agents designed with their business language, data structure, and outcomes in mind.
From Data Cloud to Data 360: A Platform for Activation
Salesforce’s Data Cloud keynote doubled down on a message that echoed the mainstage Agentforce narrative: data is no longer something you move, it’s something you activate.
Along those lines, it’s time for businesses to break down the siloes between their disconnected data.
Enter Data 360 (formerly Data Cloud), a platform designed to unify, activate, and supercharge your data strategy across every touchpoint.
Collaboration Without Compromise: Inside Data 360 Clean Rooms
The keynote introduced game-changing innovations like Data 360 Clean Rooms, which lets companies collaborate securely across partner networks.
It also demoed intelligent context capabilities that can parse complex unstructured data. Real-world examples from Meta and Salesforce showcased how these tools can slash operational costs, drive personalized experiences, and power AI-driven insights.
What’s Next for Data-Driven Teams
The most exciting part? These capabilities are rolling out soon, with features like mapping agents and segmentation tools that can dramatically accelerate data integration. For data-driven teams looking to turn information into action, this keynote was a blueprint for the future.
From Dreamforce to OpsStars: Where Strategy Meets Execution
Dreamforce might be where operations professionals go for the celebrities and swag.
But OpsStars is where they go for the playbooks, frameworks, and tactical strategies that make a real impact on their day-to-day work.
If you want actionable insights from peers who are solving the same Ops challenges you face, join your community at OpsStars, held at the San Francisco Mint on October 15th.
The keynote starts at 10 a.m., and lunch is on us.
