The OpsStars 2025 Agenda is LIVE
The curtain is rising on one of the most anticipated gatherings of the year: OpsStars 2025!
This October, while Dreamforce buzzes across San Francisco, a different kind of community converges at The San Francisco Mint. This is where operations leaders, system architects, and go-to-market strategists gather to focus on what really drives growth.
This year’s theme, “Navigating the New Buyer Journey,” captures the reality that buying is no longer linear, predictable, or confined to one department. Looking forward, the path to revenue in 2026 is dynamic, data-driven, and increasingly AI-powered.
This year’s OpsStars 2025 agenda brings together some of the brightest minds in all facets of go-to-market execution.
Take a look 👇
The Keynote: A Power Duo
No conference would be complete without a killer keynote that sets the tone for the day. LeanData co-founder and OpsStars OG Evan Liang and LeanData CEO Katy Keim will take the stage with “GTMX: Drive the Next Decade of Revenue.”
Evan and Katy will present their predictions for the next decade of revenue operations: harnessing signals, orchestrating with intelligence, and using AI to bind every GTM motion together.
AI in Ops
One of the strongest themes featured on the OpsStars 2025 agenda is the role of AI in operations. Whether it’s journey intelligence or reimagined automation, AI is reshaping visibility into buyer behavior and streamlining operations processes.
If you want to see AI on the cutting edge, don’t miss Jeff Canada, Marketing Operations Lead at OpenAI, as he presents “AI Powered Marketing Operations.” Jeff will demystify how AI can be effectively integrated into marketing operations for data management, lead scoring, and campaign attribution.
But the AI-themed sessions don’t stop there.
Samsara’s Ryan Schwartz and Victoria Molina, both Marketing Ops wizards, will showcase how they revolutionized their lead funnel by leveraging AI and a diverse MarTech stack.
Then, be sure to stop by Clay’s session with GTM leader Ziqi Deng, as she shares how leading companies like OpenAI and Rippling use a GTM-engineering approach to build AI-driven revenue systems.
Other AI-themed sessions will be featured throughout the day by companies like NVIDIA, Amazon Web Services (AWS), Palo Alto Networks, and more.
Ops Beyond the Sale
OpsStars has always been about alignment. So it’s no surprise 2025 doubles down on that spirit with sessions addressing how Marketing, Sales, RevOps, and Customer Success can sync around the entire buyer journey.
For example, Rebuy Director of Revenue Operations Nicole Looker will show how revenue operations extends beyond the sale to embrace post-sales growth in her session, “RevOps Doesn’t Stop at Closed Won: Building a Winning Post-Sales Process.”
Then, RevOps executive and Women in Revenue board member Michelle Kim will lead a panel featuring Gong Sr. Director of Market Strategy Craig Hanson, and Spekit’s VP of Customer Success Larkin Dahal. They’ll discuss collaborating to create a seamless experience beyond the sale for long term growth and retention.
Consequently, attendees will walk away with a deeper understanding of how post-sale operations is just as critical as pre-sale orchestration.
Buying Groups: From Vision to Practice
Another major storyline on the OpsStars 2025 agenda is the rise of Buying Groups. With most complex B2B software purchases decided by committees, focusing on individual leads simply no longer works.
Forrester VP and Principal Analyst Amy Hawthorne will explain how to start small with a Buying Groups motion and build organizational momentum.
Palo Alto Networks revolutionaries Lauren Daley and Jeremy Schwartz will detail how they’ve reshaped their marketing motion by identifying and engaging entire committees.
And, LeanData will host workshops that move beyond theory, offering a behind-the-scenes look at the workflows and technical setups that make this approach scale.
As a result, attendees will see how Buying Groups can go from abstract strategy to concrete execution.
A Few More Trendsetters You Can Expect
- Mark Turner, VP of Revenue Operations at Demandbase and Nick Beale, Director, Sales and Marketing Operations and Analytics at Lumin, will discuss how to build a solid data foundation and create confidence in those insights.
- Cliff Simon with Polaris will lead a panel discussion on integrated tech stacks that help GTM teams scale faster with less friction.
- Sydney Sloan from G2 will discuss how AI is reshaping brand visibility in the LLM era, where being “answer-ready” in AI-driven searches matters more than ever.
- Christine Maxey, Director of Revenue Operations at Groq, and Alana Ballon, VP, Revenue Operations at Sprout Social will participate in a panel on shaping the future of revenue operations.
Networking Beyond the Sessions
Of course, OpsStars is more than sessions and panels. It’s also a rare chance to step out of the Dreamforce whirlwind and connect with others who share the same challenges and goals.
Picture it as finding a chill café off a busy boulevard where the conversations are deeper and more focused.
Attendees regularly say the peer-to-peer networking is one of the most valuable parts of OpsStars. Whether you’re in MOps figuring out how to orchestrate better flows, a CMO working on GTM alignment, or a RevOps director exploring AI adoption, you’ll find people who speak your language.
Why You Should Register Now
OpsStars is 100% free to attend. However, space is limited. Once capacity is reached, registration will close.
If you’ve ever wanted a front-row seat to how leaders are rethinking go-to-market strategies in an AI-powered world, this is the place.
Register now on the OpsStars website to secure your spot.
Kim Peterson
Kim Peterson is the Manager of Content Strategy at LeanData where she digs deep into all aspects of the revenue process and shares her findings across multiple content channels. Kim's writing experiences span tech companies, stunt blogging, education, and the real estate industry. Connect with Kim on LinkedIn.
