The Go-to-Market Execution Blog

Timely and topical insights to move your revenue team forward

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How to Simplify & Future-Proof Your LeanData Routing Graph

The secret to faster fixes, cleaner handoffs, and fewer routing headaches? A LeanData routing graph that’s built to adapt. Here’s how to get there.

Showing 1-12 out of 314 found articles
Blog Leveraging RevOps to Better Unit Economics
Leveraging RevOps to Better Unit Economics

Revenue Operations (RevOps) is more than a role or a function in a business. It can, of course, be both....

Blog How Revenue Operations Empowers SDR Success
How Revenue Operations Empowers SDR Success

I’ve said it before, and I’ll say it again. Sales Development Representatives (SDRs) play the most important role in the...

Blog The Future of the Modern Revenue Engine: A Recap of OpsStars 2021
The Future of the Modern Revenue Engine: A Recap of OpsStars 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. ...

Blog Tuning Marketing Ops to Drive Marketing Efficiency & Effectiveness
Tuning Marketing Ops to Drive Marketing Efficiency & Effectiveness

Marketing, in both the B2B and B2C spaces, can be incredibly expensive. Regardless of a company’s stage of growth, it...

Blog Dreamforce 2021: Day 2 Recap
Dreamforce 2021: Day 2 Recap

Dreamforce, Salesforce’s annual event that brings together the entire Salesforce community, is underway, live in San Francisco and virtually across...

Blog Dreamforce 2021: Day 1 Recap
Dreamforce 2021: Day 1 Recap

Dreamforce, Salesforce’s annual event that brings together the entire Salesforce community, is underway, live in San Francisco and virtually across...

Blog Your Dreamforce 2021 To-Do List
Your Dreamforce 2021 To-Do List

Dreamforce is Salesforce’s annual event that brings together the entire Salesforce community. If you’re part of the Salesforce ecosystem, it’s...

Blog Guiding the Buyer Journey with Lead-to-Account Matching
Guiding the Buyer Journey with Lead-to-Account Matching

As your organization grows, you come to know all too well the growing pains that accompany true go-to-market (GTM) success....

Blog Using Slack Notifications to Increase Speed to Lead
Using Slack Notifications to Increase Speed to Lead

Using integrated Slack notifications into your go-to-market processes help reps act on urgent leads faster, improving speed to lead.

Blog Selecting the Best Automations for Your GTM Processes
Selecting the Best Automations for Your GTM Processes

Manual tasks in your go-to-market (GTM) processes can be crippling, particularly when you’re trying to scale. As your business grows,...

Blog The Minimum Viable Data Point as Key Criteria in Your Data Management
The Minimum Viable Data Point as Key Criteria in Your Data Management

Anyone with experience with systems thinking knows the danger of optimizing a component or subsystem independently and in isolation. In...

Blog Does Your Salesforce Instance Feel a Little Slow?
Does Your Salesforce Instance Feel a Little Slow?

Your business runs on Salesforce, reliant on it to help your revenue team go to market smoothly, efficiently and effectively....