The Go-to-Market Orchestration Blog

Timely and topical insights to move your revenue team forward

Blog
How AI is Powering the Future of Buying Groups

AI is changing how GTM teams identify, track, and engage with buying groups. Here’s how LeanData’s latest AI capabilities lead the way.

Showing 1-12 out of 275 found articles
Blog Scaling Enterprise Growth with LeanData Routing Multi-Graph
Scaling Enterprise Growth with LeanData Routing Multi-Graph

As your enterprise business scales, your go-to-market (GTM) motions tend to get more complicated. Business units (BUs) with their own...

Blog Winning the Relay Race of Your Go-to-Market Motions
Winning the Relay Race of Your Go-to-Market Motions

At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through...

Blog Creating a CRM Data Strategy for Your Revenue Success
Creating a CRM Data Strategy for Your Revenue Success

Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth....

Blog How to Automate Lead Routing in Salesforce
How to Automate Lead Routing in Salesforce

How assignment rules work in Salesforce When leads come into your Salesforce instance, a rep needs to reach out to...

Blog The Brightest Trends of 2018
The Brightest Trends of 2018

With the new year here, we’d like to take a quick look back at 2018 and the trends that it’s...

Blog How to Master the Art of Customer Marketing
How to Master the Art of Customer Marketing

In recent years, there has been a growing challenge for businesses to differentiate and filter amongst competition. This has given...

Blog 3 Surprising Strategies to Improve Your Sales Cycle
3 Surprising Strategies to Improve Your Sales Cycle

Sales tools and automation are key drivers to capture leads and move them down the funnel, but you can’t overlook...

Blog Intelligent Sales Engagement Workflows
Intelligent Sales Engagement Workflows

  As a business grows, its go-to-market (GTM) strategy and operations get more complex. Large teams, divided into specializations and...

Blog 4 Takeaways From #OpsStars NYC
4 Takeaways From #OpsStars NYC

Last week, more than 260 marketing, sales, and customer success leaders gathered at the first ever OpsStars roadshow event, in...

Blog The Ever-Evolving Role of the Chief Revenue Officer
The Ever-Evolving Role of the Chief Revenue Officer

Times have changed, and so has the role of an organization’s chief revenue officer, or CRO. What is the role...

Blog OpsStars 2020 Recap
OpsStars 2020 Recap

The fifth annual OpsStars event looked a bit different this year. Entirely virtual, the show included 30 sessions/workshops and 37...

Blog Can’t Miss Speakers at OpsStars 2020
Can’t Miss Speakers at OpsStars 2020

Do you know why it’s an amazing time to be in a revenue-generating role? It’s because OpsStars, the only event...