The Go-to-Market Orchestration Blog

Timely and topical insights to move your revenue team forward

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Announcing LeanData’s BookIt Certification Course

We're proud to announce a new course in the LeanData Certification program: BookIt Certification! This course is designed to formalize the skills of BookIt administrators.

Showing 1-12 out of 275 found articles
Blog Round Robin’s Role in Effective Lead Management
Round Robin’s Role in Effective Lead Management

You know speed to lead is one of the most important – if not the single most important – factors...

Blog Customer Reviews on Lead-to-Account Matching & Routing
Customer Reviews on Lead-to-Account Matching & Routing

Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially...

Blog The Revenue Engine Podcast: An Interview with Evan Liang of LeanData
The Revenue Engine Podcast: An Interview with Evan Liang of LeanData

The Revenue Engine podcast is a weekly show hosted by Rosalyn Santa Elena, a revenue operations (RevOps) expert. Each week,...

Blog Optimizing Your SDR Tech Stack for High-Growth
Optimizing Your SDR Tech Stack for High-Growth

Sales Development Representatives (SDRs) are the backbone of any B2B sales organization, helping to generate a consistent pipeline and drive...

Blog The Key to ABM: Sales and Marketing Alignment
The Key to ABM: Sales and Marketing Alignment

Going to market effectively – and efficiently – in the B2B space requires sales and marketing alignment. It’s a challenge...

Blog Scaling Enterprise Growth with LeanData Routing Multi-Graph
Scaling Enterprise Growth with LeanData Routing Multi-Graph

As your enterprise business scales, your go-to-market (GTM) motions tend to get more complicated. Business units (BUs) with their own...

Blog Winning the Relay Race of Your Go-to-Market Motions
Winning the Relay Race of Your Go-to-Market Motions

At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through...

Blog Creating a CRM Data Strategy for Your Revenue Success
Creating a CRM Data Strategy for Your Revenue Success

Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth....

Blog How to Automate Lead Routing in Salesforce
How to Automate Lead Routing in Salesforce

How assignment rules work in Salesforce When leads come into your Salesforce instance, a rep needs to reach out to...

Blog How to Master the Art of Customer Marketing
How to Master the Art of Customer Marketing

In recent years, there has been a growing challenge for businesses to differentiate and filter amongst competition. This has given...

Blog 3 Surprising Strategies to Improve Your Sales Cycle
3 Surprising Strategies to Improve Your Sales Cycle

Sales tools and automation are key drivers to capture leads and move them down the funnel, but you can’t overlook...

Blog Intelligent Sales Engagement Workflows
Intelligent Sales Engagement Workflows

  As a business grows, its go-to-market (GTM) strategy and operations get more complex. Large teams, divided into specializations and...