The Intelligent GTM Orchestration Blog

Avoiding Common ABM Roadblocks
Implementing and leveraging an account-based marketing (ABM) motion can pay off with a larger, healthier pipeline, increased account engagement and...
11 ABM Questions Answered with Engagement Data
An account-based marketing (ABM) motion is characterized by personalized outreach to the contacts of a target account, and a key...
“Tastes Great! Less Filling!” Speed to Lead vs. Data Accuracy … Can We Have Both?
I know I’m dating myself with this “Tastes great! Less filling!” reference so, for those of you who aren’t quite...
Hiring a SDR Team That’s World-Class
In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals...
Building a High-Performance SDR Team
Sales Development Representatives (SDRs) are important members of a company’s revenue team, adding value by successfully prospecting, executing outreach activities,...
The Modern Rules of Lead Response Time
Reducing your lead response time has a direct correlation with increasing conversions. Learn key strategies to improve speed to lead.
Salesforce Lead-to-Account Matching, the Easy Way
Salesforce lead-to-account matching is an important consideration in better aligning Sales with Marketing and increasing the efficiency and productivity of...
Round Robin’s Role in Effective Lead Management
You know speed to lead is one of the most important – if not the single most important – factors...
Customer Reviews on Lead-to-Account Matching & Routing
Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially...
The Revenue Engine Podcast: An Interview with Evan Liang of LeanData
The Revenue Engine podcast is a weekly show hosted by Rosalyn Santa Elena, a revenue operations (RevOps) expert. Each week,...
Optimizing Your SDR Tech Stack for High-Growth
Sales Development Representatives (SDRs) are the backbone of any B2B sales organization, helping to generate a consistent pipeline and drive...
The Key to ABM: Sales and Marketing Alignment
Going to market effectively – and efficiently – in the B2B space requires sales and marketing alignment. It’s a challenge...