Webinar
Never Miss a Signal: How Veeam Builds Complete Buying Groups with LeanData
Struggling to connect buyer signals across your organization? Want every engaged prospect surfaced to your sales team? Join us for an inside look at how Veeam uses LeanData to transform individual engagement signals into complete buying groups—ensuring no opportunity slips through the cracks.
In this session, Dan Roth, Marketing Automation Senior Manager at Veeam, shares how his team built a sophisticated signal-based architecture to automate the addition of buying group members to opportunities.
Learn how Veeam:
- Captures Every Signal: Uses scoring across different engagement levels and product-specific intent tagging to identify prospects ready to engage.
- Builds Intelligent Buying Groups: Automatically matches new signals to existing opportunities or creates new ones—even recycling stale opportunities when fresh interest emerges.
- Delivers Self-Service Automation: Empowers the marketing operations team to build and iterate complex processes without relying on Salesforce developers or long ticket queues.