LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster

Sunnyvale, CA, March 25, 2014: LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding. The round was led by Shasta Ventures and includes new investments by Felicis Ventures, Correlation Ventures, and the Funders Club. Ravi Mohan, Managing Director at Shasta Ventures, joined the company’s board of directors.

“Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. This led to poor customer experiences and inefficient use of my sales team’s efforts. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. We are now helping our customers drive a more efficient sales process,” said Evan Liang, CEO, LeanData.

LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account based selling. LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. The result is more effective and prompt follow up on sales opportunities.

The LeanData product suite is comprised of 2 solutions.

  • Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling.
  • Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts.

“Data is the lifeblood of successfully scaling an enterprise sales and marketing organization and LeanData is building a unique solution to help marketers and sales professionals better execute on account based sales. We are excited to support the company as they are growing at a remarkable rate and need capital to fulfill market demand,“ said Ravi Mohan, Managing Director, Shasta Ventures.

Additionally, LeanData announced the addition of Dan Ziman as Chief Marketing Officer to the management team. Dan has an extensive background in branding, strategic positioning, digital & social marketing, product marketing, and demand generation for emerging software companies. His former management positions include TIBCO, Lithium Technologies, and Kyocera.

About LeanData Inc.
We’re passionate about simplifying the B2B sales process so sales and marketing will close deals faster. Our lead management software has been specifically built for account based sales and marketing strategies. To learn more, call (408.827.LEAN), visit us on the web, or Tweet Us.

Lisa Tarter
TidalWave PR