LeanData™ Expands Executive Team

Company appoints first Chief Customer Officer and VP of Finance

SUNNYVALE, Calif., January 10, 2019 – LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, announced today the company has expanded its executive leadership team with the appointment of their first Chief Customer Officer, Rachael McBrearty and Vice President of Finance, Larry Cheng. McBrearty joins LeanData from Cisco, where she recently led the Global Customer Insights & Customer Experience division. Cheng joins LeanData from Arimo, Inc. (recently acquired by Panasonic Corporation), where he recently served as Director of Finance.

LeanData provides a portfolio of solutions that enable Revenue Operations teams to connect the right data to the right people to accelerate time to revenue. Over the past year, the company has experienced explosive growth, expanding the customer base to over 450 high-growth enterprises, adding seasoned leaders to the executive team including Karen Steele, Chief Marketing Officer, and Asher Matthew, VP, Business Development. McBrearty will focus her efforts on delivering a world-class customer experience that will further propel LeanData into the next phase of growth and beyond. Cheng will focus on driving growth for the company with finance, revenue operations and G&A reporting directly to him.

“The past year has been one of impressive growth for LeanData. We crossed the 450+ customer threshold, added headcount across the company, launched our new branding and hosted the largest OpsStars™ conference in our company’s history. As we approached the new year, it was clear that we needed to expand our executive team with seasoned leaders to help us scale to reach the next level of growth,” said Evan Liang, Co-Founder, and CEO, LeanData. “We are thrilled to have Rachael McBrearty and Larry Cheng join as our first Chief Customer Officer and VP of Finance respectively. Rachael will oversee the customer success management, solutions consulting, and customer implementation teams. Larry will be responsible for managing finance, legal, revenue ops and HR. Both Rachael and Larry will join the executive team and report directly to me.”

Rachael joins LeanData after spending over a decade at Cisco, where she held senior executive-level customer experience and insights positions spanning across business units, as well as a consulting services practice focused on helping Cisco’s top customers with their customer experiences. In her new role as Chief Customer Officer, McBrearty will be responsible for defining and improving client outcomes and ensuring customer-centricity remains at the core of LeanData’s growth and company values.

“It is a privilege to be joining LeanData as the Chief Customer Officer at a pivotal moment in the company’s history. Over the past year, LeanData has scaled to new heights and achieved significant milestones, including expanding the current customer base with hyper-growth notable brands such as Uber, Facebook, Siemens, among others,” said Rachael McBrearty, Chief Customer Officer, LeanData. “As the new Chief Customer Officer, I am looking forward to optimizing the LeanData customer journey, while infusing the voice of the customer to further scale the company’s performance.”

Larry Cheng brings over two decades of experience working with venture-backed and high-growth companies in the technology industry. Throughout his career, Cheng has held senior-level financial positions at leading organizations including Coursera, Meebo (acquired by Google), Callidus Cloud (acquired by SAP), among others.

“I am thrilled to be joining the LeanData organization as their first Vice President of Finance at such an important inflection point in the company’s history. We have set ambitious goals for ourselves to achieve this year and are taking the right measures to achieve those goals” said Larry Cheng, Vice President, Finance, LeanData. “As the Vice President of Finance, I look forward to working with the entire organization to optimize the company’s performance and growth.”

About LeanData
LeanData™ is the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions. We stand at the center of your CRM, connecting data to the right people. By aligning marketing and sales with accurate matching, routing, and trustworthy attribution, sales reps only get the leads, contacts, accounts, and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

LeanData is helping over 450 customers, including Marketo, Adobe, and Glassdoor to successfully execute their go-to-market strategies to increase efficiency while accelerating revenue. Visit leandatainc.com for more information.

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