LeanData Wins 2021 CRM Excellence Award

The 22nd annual award spotlights the best and most innovative solutions in CRM 

SANTA CLARA, Calif., May 4, 2021 — LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, today announced it was named a 2021 CRM Excellence Award winner by the editors of TMC’s Customer Magazine. 

LeanData was recognized for its leadership role in the fast-emerging Lead-to-Account Matching & Routing category, as well as the mission-critical role its solutions played in supporting the go-to-market agility and business continuity of its customers throughout 2020.

“Last year the pandemic forced B2B companies to continually pivot go-to-market strategies as market conditions changed,” said Evan Liang, CEO of LeanData. “Speed and agility are imperative to the success of top-performing revenue teams. Manual processes have no place in the modern revenue engine, and are a bottleneck to managing your vital leads.” 

Added Liang: “LeanData has automated two of the most important workflows in the revenue process: lead matching and routing. And we’ve seen firsthand the dramatic difference it makes with our customers in accelerating their revenue and growth in any economy.”

Lead-to-Account Matching and Routing automates the process of connecting new sales leads, contacts and opportunities with the right account in CRM, and provides the rules to efficiently route leads to the best sales rep. For organizations with high inbound lead volumes and complex routing environments, lead-to-account matching and routing is essential to ensuring leads are properly routed with speed to the right individuals to maximize both customer experience and revenue.

With its family of native Salesforce solutions, LeanData helped establish this technology category nearly a decade ago. But 2020 was its breakout year as a tech stack essential for B2B sales and marketing:

  • TOPO (now Gartner) pointed to Lead-to-Account Matching & Routing as “one of the most critical applications in the tech stacks of today’s most sophisticated sales and marketing organizations.” LeanData was named “the dominant provider for complex organizations using Salesforce.”

  • G2 recognized Lead-to-Account Matching & Routing as its newest software category, calling it a "fundamental strategy for marketing and sales to drive more revenue.” LeanData is positioned as the category leader on G2.

“For the 22nd consecutive year, the CRM Excellence Awards honor the true industry leaders and pioneers,” said Rich Tehrani, CEO of TMC. “In their demonstrated commitment to improving the customer experience, each winner has significantly improved their clients’ business by improving the flow of information needed to retain their most important asset – their customers.”

The full list of 2021 CRM Excellence Award winners can be viewed here.


About LeanData

Standing at the center of CRM, LeanData's portfolio of go-to-market operations solutions support the highest-performing sales and marketing organizations, enabling them to drive more revenue, faster. To learn more about LeanData's solutions for Lead-to-Account Matching, Routing and Engagement, visit leandata.com.



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