The 2024 OpsStars Award for Lead Management Program Transformation of the Year for organizations with greater than 1,000 employees goes to:

BMC Software

Big changes bring big results. BMC Software’s Buying Groups pilot program matched 203 leads to early-stage opportunities and received a great response from their Sales team. One member actually expressed their gratitude because they received three director-level or above contacts related to a recently-assigned opportunity.

One year after implementing these changes, BMC Software is saving time and money thanks to consolidating its matching and routing programs.

• 97% accuracy from routing thousands of leads.
• Decreased SLA for MQLs from 24 hours to 8 hours.
• Average lead response time of 150 minutes.

Congratulations BMC Software!