The Winner of the 2025 OpsStar of the Year goes to:
Nicole Looker
When Nicole Looker stepped into her role at Rebuy, the company was experiencing rapid growth but lacked unified systems and processes to scale effectively. GTM teams were working in silos, data was fragmented, and manual tasks slowed down execution at a time when the business needed speed and precision.
Nicole took a holistic approach to RevOps, positioning it as a strategic function rather than a reactive support role. She centralized operations into Salesforce, streamlined workflows, and restructured the team to build for long-term scalability. By embedding data-driven decision-making into every initiative, she created trust in the numbers while enabling leaders across sales, marketing, customer success, and finance to act with confidence.
Perhaps most importantly, Nicole invested in people—mentoring and growing operational talent while fostering a culture of alignment and collaboration across teams. Her leadership has reshaped RevOps at Rebuy into a growth engine that empowers the business to scale with clarity, agility, and lasting improvements.
Operational Results:
- Mentored Rebuy’s first RevOps Analyst to build a sustainable, scalable team
- 13,000+ net new leads generated through automated inbound and outbound campaign tracking
- 40 +/- hours saved per week across GTM teams by eliminating manual work
- Reduction in tech sprawl
- Pipeline accuracy and forecasting improvements from a Data Cloud redesign
