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Speed to Lead in 2026
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Speed to Lead in 2026

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Video

Transform Your GTM: Orchestrating Revenue with Buying Groups Edition

Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.
Video

Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Webinar purple background, on-demand webinar title: rethinking the MQL webinar. Hosts are: Evan Liang (LeanData), Jeremy Schwartz (Palo Alto Networks), Jillian Coffin (Informa TechTarget) and John Steinert (Informa TechTarget)

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Infographic LeanData Buying Groups Cheat Sheet

Buying Groups Cheat Sheet

Everything that matters about Buying Groups, finally in one place. Roles, signals, execution, and metrics, mapped the way enterprise deals actually happen.
Solution Brief Why More Revenue Teams Are Breaking Up with Chili Piper

Why More Revenue Teams Are Breaking Up with Chili Piper

Ditch the duct tape and tap into a go-to-market execution engine that actually works. See why LeanData is the smarter choice.
Video

Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.