Video
Standardizing Field Values with Data Tables
Learn how to perform mass data standardization using Data Tables in this Tips and Tricks video.
eBook
2025 OpsStars Awards: AI-Powered Program of the Year
Learn how Uber Technologies, winner of the 2025 OpsStars AI-Powered Program of the Year, reimagined sales with an AI co-pilot that cuts research time, sharpens outreach, and speeds up deal cycles.
Video
Beyond the Buzz: Real AI for Marketing Ops
Discover a practical roadmap from LLM productivity to AI-assisted automation for Marketing Ops. See use cases, lessons, and how to start.
Video
The Buying Group Revolution at Palo Alto Networks
Palo Alto Networks’ Marketing Operations leaders share how they operationalized buying groups at enterprise scale—shifting beyond MQLs to orchestrate complete buying committees.
Video
How to Build Your Brand for the LLM Era
Learn how Marketing and Ops teams can win AI answers, shrink time-to-shortlist, and scale AEO with reviews, FAQs, and intent signals.
Video
Buying Groups Success: How to Start Small & Build Momentum
Forrester’s Amy Hawthorne shares a practical playbook to operationalize buying groups and improve conversions using the stack you already have.