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Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Buying Groups Cheat Sheet
Tired of lead-based chaos? Grab the Buying Groups Cheat Sheet and see how real revenue power comes from engaging the entire buying committee.
Why More Revenue Teams Are Breaking Up with Chili Piper
Ditch the duct tape and tap into a go-to-market execution engine that actually works. See why LeanData is the smarter choice.
Driving Revenue with Buying Groups: LeanData Demo Day
Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.
The Enterprise Guide to Choosing Lead Management Software
Don't let a bad system block your best leads. Read the guide and find the solution that fits your team, your tech stack, and your goals.
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Work Smarter, Grow Faster: How LeanData Helps You Do More With Less
See how lean teams use LeanData to save time, cut costs, and accelerate revenue growth.
Quote Approvals with Any Object Routing and NotifyPlus
When deals need quick approvals for discounts or quotes, manual processes can create bottlenecks. Using LeanData's Any Object Routing with NotifyPlus Slack Integration, you can automate the routing of quote approvals directly through Slack.
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.
LeanData Customer Spotlight: Affinity
In this webinar, Raheel Alam, 3x LeanData Admin, Certified Expert, and OpsStar of the Year shared how he’s using LeanData to build out a signal-based architecture.
LeanData + Demandbase
See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.
Optimizing GTM Team Performance
Discover how LeanData helps GTM teams improve performance with real-time insights, audit logs, and workflow visibility.