From Intent to Missed Opportunity: The ABM Action Gap
RevOps leaders struggle to align sales and marketing for ABM due to disconnected systems, fragmented data, and manual workflows, unable to turn intent into action. This causes inefficiencies, slow response times, and missed opportunities. Without real-time visibility, unified data, account prioritization, and synchronized efforts, achieving efficient, scalable go-to-market execution is challenging, ultimately stifling revenue growth and undermining ABM success.
Accelerate Your ABM Strategy & Close the Gap Between Intent and Engagement
Combine LeanData’s intelligent go-to-market orchestration platform with Demandbase’s account-based insights to transform your revenue operations. Supercharge your account-based marketing by pairing real-time intent signals with precision routing, helping your team engage the right accounts at exactly the right moment by combining both LeanData and Demandbase platforms. This integration allows for the combination of real-time intent signals with precision routing to enhance account-based marketing (ABM). When a high-intent account surges, LeanData instantly routes the right leads, updates the account, alerts the rep, and triggers your ABM play.
Uncover Powerful Benefits
Discover how this integration helps revenue teams:
- Turn intent signals into immediate seller action
- Ensure every high-fit account gets routed to the right owner fast
- Automatically trigger coordinated ABM plays across channels
- Simplify complex selling processes with intuitive, no-code automation
- Transform your data into a strategic asset that drives decision-making
- Scale with precision using industry-leading matching technology
- Leverage AI-powered insights for intelligent go-to-market execution
- Execute account-based strategies with unprecedented targeting capabilities
- Take confident action across your entire revenue organization
Download the full solution brief to learn more and get the complete guide to leveraging LeanData and Demandbase together for your GTM strategy. Learn how leading B2B companies are using these capabilities to drive results.
