Celebrating the innovators transforming go-to-market operations
Every year, LeanData honors the professionals and companies who are redefining operational excellence through innovation, collaboration, and impact. The 2025 OpsStars Awards recognize the leaders shaping the future of go-to-market (GTM) operations, turning bold strategies into scalable systems and real business outcomes.
This year’s award winners represent the very best of the OpsStars community. These visionaries modernized processes, built alignment across teams, and elevated the role of operations as a strategic growth driver.
Download the 2025 OpsStars Award-Winning Ops Stories ebook to explore how top companies like Uber, Veeam, Rockwell Automation, Meltwater, Zoom, Samsara, and ExtraHop built transformative programs that accelerate revenue.
The winners of the 2025 OpsStars Awards are:
Account-Based Program of the Year – Meltwater
Meltwater transformed its go-to-market strategy with a global, account-centric approach that automated lead-to-account matching, unified ownership, and turned untapped intent signals into new opportunities.
AI-Powered Program of the Year – Uber Technologies
Uber for Business revolutionized sales execution with an AI-powered co-pilot that centralized account intelligence and automated insights, shortening sales cycles and creating thousands of new opportunities.
Buying Groups Trailblazer Award – Veeam
Veeam led a company-wide transformation from a lead-centric to a buying group model, aligning teams around opportunities and driving significant growth in pipeline, deal size, and sales velocity.
Digital Transformation Award – Rockwell Automation
Rockwell Automation modernized its GTM operations by migrating to Salesforce CRM and shifting to a buying group motion, empowering regional teams with agility and accelerating sales response times.
Lead Management Program Transformation of the Year (Less than 1,000 Employees) – ExtraHop
ExtraHop rebuilt its lead management infrastructure to create a scalable, governed system that improved accuracy, boosted conversion, and saved hundreds of hours of manual work.
Lead Management Program Transformation of the Year (More than 1,000 Employees) – Samsara
Samsara leveraged LeanData and AI to automate complex lead management workflows, improve SLA performance, and empower sales teams with contextual insights for faster conversions.
The Constellation Award – Zoom
Zoom’s Marketing Operations team broke down silos across GTM functions, automating critical processes to improve conversion rates, accelerate routing, and strengthen collaboration across departments.
OpsStar of the Year – Nicole Looker, Director of Revenue Operations, Rebuy
Nicole Looker unified Rebuy’s sales, marketing, and customer success functions through strategic RevOps leadership—streamlining processes, reducing tech sprawl, and setting the standard for scalable operational excellence.
