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Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Secrets Behind Cultivating a High-Performance GTM Culture

Hear real-world examples of how to keep your team energized and motivated by cultivating a GTM culture that’s set up to thrive in any circumstance. 

Route Your Way to More Website Pipeline

Learn how you can use a routing platform, with a pipeline generation platform to fix your “leaky” lead and pipeline bucket.

“Growth at Any Cost” Is a Path to Failure. You Need Quality Revenue—Here’s How

In this sprint of a talk, we will cover how you can measure and motivate to achieve quality revenue.

The Impact of Generative AI on Ops Roles

Learn from Karan Singh and Craig Rosenberg, as they share their investigation into the generative AI landscape.

OpsStars Unplugged: Navigating the Revenue Engine in Turbulent Times

Join our panel as they discuss their experiences navigating the current business climate when evaluating various pieces of the revenue engine and how the “do more with less” mentality can actually be a blessing in disguise.

From Insights to Actions: How AI is Redefining Revenue Operations

In this session, Pete Kazanjy (Co-Founder & CRO @ Atrium, Founder @ Modern Sales Pros) will elaborate on the transformative role of Artificial Intelligence in Revenue Operations.

Where Do You Go From RevOps? Advancing Your Ops Career Path

Learn from three former RevOps pros who advanced their careers into VC, executive leadership, and COO roles as they share what translates to the next level in a RevOps career journey.

Keynote: The #1 Secret to RevOps’ Success: Transforming the Buyer and Seller Journey

Learn to understand the strategic role RevOps plays, offer great experiences to your customers, and get the visibility and common data set you need to make a positive impact on your business.

The Reports Your CMO Wants to See

Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.

Building Blocks of Revenue: A Hands-On Guide to Designing Your Waterfall Model

In the dynamic realm of sales and marketing, achieving revenue targets demands more than just intuition—it requires a structured approach that marries historical data with forward-thinking strategy. This session offers a comprehensive dive into designing a tailored waterfall model, starting with the foundational bookings plan, integrating historical pipeline data and close rates, and finally setting precise pipeline goals for upcoming quarters. By melding art and science, this hands-on guide sets you on the path to predictable and sustainable revenue growth.

Busting Silos: Snowflake’s Unified, Account-Based Motions at Scale

Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, Busting Silos.

3 Ways to Protect Revenue and Preserve Customers

Catch this on-demand OpsStars session to hear how business leaders are reducing churn, getting ahead of risk, and cultivating a legion of loyal customers. The panelists will cover topics such as automation, using the right customer data, renewals cadences, and more.