The Authoritative Guide to Buying Groups
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Resource Center
All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
eBook
Video
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Video
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.
Webinar
What’s New With LeanData: Product Edition | August 2025
Watch as the LeanData Product team walks through the latest updates to the Revenue Orchestration Platform and BookIt in What’s New With LeanData: Product Edition
Video
LeanData Customer Spotlight: Palo Alto Networks
Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
eBook
The Complete Guide to Scheduling & Orchestration for Ops Pros
Leads getting routed but no meetings getting booked? This guide shows you where your funnel is leaking and how to fix it fast.
Webinar
LeanData Customer Spotlight: ChowNow
Get an inside look at how ChowNow uses LeanData to accelerate every step of the customer journey – from rapid lead response to efficient customer onboarding.
Video
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.
Video
Marketing Profs Demo Day: Buying groups Edition demo with LeanData
In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
eBook
The B2B Lead Response Time Playbook
Every minute you wait to respond to a lead slashes your chances of winning the deal. This playbook shows you how to fix it fast.
eBook
Winning the Lead Management Distribution Game
Discover how to turn lead distribution into a competitive advantage by replacing outdated processes with smarter, faster, systems that boost conversion and increase pipeline.
Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Infographic
Buying Groups Cheat Sheet
Tired of lead-based chaos? Grab the Buying Groups Cheat Sheet and see how real revenue power comes from engaging the entire buying committee.