See why Palo Alto Networks selected LeanData to orchestrate their buying groups motion.

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eBook

Realigning Sales & Marketing to Succeed in Today’s New B2B Marketplace

Changing B2B buyers and their new buying journeys require B2B revenue teams to respond accordingly. This eBook focuses on the opportunities for Sales and Marketing teams to realign themselves to succeed with today’s new buyers and the new B2B marketplace.

Spoiler alert: realignment requires building upon the triple-headed foundation of transparency, agility and accountability.

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Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.