Turn buyer signals
into buying decisions

Standing at the center of Salesforce CRM, LeanData’s family of solutions orchestrate and automate the go-to-market process to help revenue teams close more deals and drive more revenue, faster.

What We Value

Focus on the customer and all else will follow.

We must deliver measurable results that make our products a must-have for B2B enterprises.

Win as a
We are one team. We will only reach our goals together.

Lead with trust and respect. Practice open and transparent communication and support the decisions of the team.

We have fun and celebrate success together.

Act Like an
We take responsibility for understanding how the company delivers value to customers and how our role contributes to that.

We serve as role models for our colleagues by driving action, collaborating, and making decisions based on what’s best for the entire company.

Seek Diverse
It takes people with different ideas, strengths, and cultural backgrounds to succeed.

We encourage healthy debate in a respectful manner and differences of opinion.

Be Humble &
Keep Learning
We are humble and eager to learn and get better at everything we do.

We take on opportunities to prove ourselves, earn new responsibilities, and we embrace that challenge.

Executive Team

Evan Liang

Co-founder & CEO

Evan Liang founded LeanData after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company’s main business, generating over 50% of the company’s revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user-driven businesses.

Kelvin Cheung

Co-founder & CTO

Kelvin manages the design and architecture of LeanData’s application and technology stack. Prior to founding LeanData, Kelvin was the CEO and founder of Wertago, a mobile-app development company that won Google’s Android Developer Challenge.

Steve De Marco

Chief Revenue Officer

Steve leads LeanData's revenue organization, overseeing all aspects of sales, business development, revenue operations and enablement. With more than 25 years of software sales experience, Steve previously served as CRO at Conga and SVP Sales at Malwarebytes. Prior to that, he spent 12 years leading Xactly’s global sales, alliances and business development teams, scaling the organization from pre-revenue to over $100 million, leading to a successful IPO and subsequent acquisition by Vista Equity Partners.

Hendrick Lee

Chief Product Officer

Hendrick is focused on product innovation and driving customer success with LeanData’s unique solutions. Prior to LeanData, Hendrick led the web and mobile product teams at Zynga Poker, nearly doubling revenue to make Zynga Poker one of the largest and most valuable Zynga franchises. Prior to Zynga, Hendrick led Product Management efforts at PayPal, Plaxo, LoudCloud (Opsware), and Evincii. Hendrick began his career in software development at BuildPoint, an online e-commerce platform.

Franco Anzini

Chief Operating Officer

As LeanData's Chief Operating Officer, Franco Anzini oversees all aspects of LeanData’s rapidly growing business, including leading cross-functional operational excellence across accounting, finance and go-to-market operations. A well-recognized leader in SaaS and RevOps communities, including leadership stints at both Malwarebytes and Xactly, Franco comes to LeanData with more than 20 years of experience scaling high-growth SaaS organizations from $10 million to $250 million+ in annual recurring revenue, contributing to two IPOs and three acquisitions.

Larry Cheng

Sr. Vice President Finance

Larry Cheng brings over two decades of experience working with venture-backed and high-growth companies in the technology industry. Throughout his career, Cheng has held senior-level financial positions at leading organizations including Coursera, Meebo (acquired by Google), Callidus Cloud (acquired by SAP), among others.

Board Members

David Hartwig

Managing Director

Sapphire Ventures

Jason Pressman

Managing Director

Shasta Ventures

Brian Melton

Managing Director

Tenaya Capital

Katy Keim


LQ Digital

Evan Liang

Co-founder & CEO


Kelvin Cheung

Co-founder & CTO



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