Blog
Buying Groups vs. ABM: What’s the Difference?
Understand the difference between Buying Groups and ABM, and learn how to choose the right strategy for your go-to-market team.
Blog
Why LeanData & Demandbase Are Better Together for GTM Teams
See how LeanData and Demandbase team up to turn real-time buyer signals into instant, automated actions that keep revenue flowing.
Blog
How to Implement Lead Matching in CRMs (Salesforce Focus)
Stop wasting time on messy data. Discover how lead matching in Salesforce and LeanData instantly transforms leads into revenue opportunities.
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How to Automate Account Scoring with Signals and Data
Learn how to automate account scoring with the right data signals, tools, and workflows to prioritize high-value opportunities and drive revenue faster.
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Outpace the Competition with ABM: Your 2025 Secret Weapon
Master the art of Account-based Marketing (ABM) to gain a competitive edge in 2025. Learn five essential tactics for success.
Blog
Adopting a Buying Group Motion in 4 Essential Phases
Transitioning to an opportunity-centric motion based in buying groups is the ultimate GTM sweet spot. Learn how to implement in four phases.