Closing Gaps Between Marketing Automation and Your CRM
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The Intelligent GTM Orchestration Blog
Timely and topical insights to move your revenue team forward
Intelligent GTM Orchestration
Showing 241-252 out of 277 found articles
Blog
Hiring a SDR Team That’s World-Class
In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals...
Blog
Building a High-Performance SDR Team
Sales Development Representatives (SDRs) are important members of a company’s revenue team, adding value by successfully prospecting, executing outreach activities,...
Blog
The Modern Rules of Lead Response Time
Reducing your lead response time has a direct correlation with increasing conversions. Learn key strategies to improve speed to lead.
Blog
Salesforce Lead-to-Account Matching, the Easy Way
Salesforce lead-to-account matching is an important consideration in better aligning Sales with Marketing and increasing the efficiency and productivity of...
Blog
Round Robin’s Role in Effective Lead Management
You know speed to lead is one of the most important – if not the single most important – factors...
Blog
Customer Reviews on Lead-to-Account Matching & Routing
Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially...
Blog
The Revenue Engine Podcast: An Interview with Evan Liang of LeanData
The Revenue Engine podcast is a weekly show hosted by Rosalyn Santa Elena, a revenue operations (RevOps) expert. Each week,...
Blog
Optimizing Your SDR Tech Stack for High-Growth
Sales Development Representatives (SDRs) are the backbone of any B2B sales organization, helping to generate a consistent pipeline and drive...
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The Key to ABM: Sales and Marketing Alignment
Going to market effectively – and efficiently – in the B2B space requires sales and marketing alignment. It’s a challenge...
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Scaling Enterprise Growth with LeanData Routing Multi-Graph
As your enterprise business scales, your go-to-market (GTM) motions tend to get more complicated. Business units (BUs) with their own...
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Winning the Relay Race of Your Go-to-Market Motions
At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through...
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Creating a CRM Data Strategy for Your Revenue Success
Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth....