The Go-to-Market Orchestration Blog

Timely and topical insights to move your revenue team forward

Blog
Fixing GTM Cracks: Join LeanData at Inbound 2025

Is your HubSpot and CRM setup creating GTM chaos? Discover how Ops leaders tackle the two-system challenge and build a GTM execution framework that scales.

Showing 1-12 out of 270 found articles
Blog Scaling Enterprise Growth with LeanData Routing Multi-Graph
Scaling Enterprise Growth with LeanData Routing Multi-Graph

As your enterprise business scales, your go-to-market (GTM) motions tend to get more complicated. Business units (BUs) with their own...

Blog Winning the Relay Race of Your Go-to-Market Motions
Winning the Relay Race of Your Go-to-Market Motions

At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through...

Blog Creating a CRM Data Strategy for Your Revenue Success
Creating a CRM Data Strategy for Your Revenue Success

Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth....

Blog How to Automate Lead Routing in Salesforce
How to Automate Lead Routing in Salesforce

How assignment rules work in Salesforce When leads come into your Salesforce instance, a rep needs to reach out to...

Blog How to Master the Art of Customer Marketing
How to Master the Art of Customer Marketing

In recent years, there has been a growing challenge for businesses to differentiate and filter amongst competition. This has given...

Blog 3 Surprising Strategies to Improve Your Sales Cycle
3 Surprising Strategies to Improve Your Sales Cycle

Sales tools and automation are key drivers to capture leads and move them down the funnel, but you can’t overlook...

Blog Intelligent Sales Engagement Workflows
Intelligent Sales Engagement Workflows

  As a business grows, its go-to-market (GTM) strategy and operations get more complex. Large teams, divided into specializations and...

Blog The Ever-Evolving Role of the Chief Revenue Officer
The Ever-Evolving Role of the Chief Revenue Officer

Times have changed, and so has the role of an organization’s chief revenue officer, or CRO. What is the role...

Blog 3 Traits of Great B2B Lead Management
3 Traits of Great B2B Lead Management

As growth rates stall or fall in the current economy, you’re likely looking to make the most of every potential...

Blog The Rise of Revenue Operations
The Rise of Revenue Operations

Operations roles within sales, marketing and customer success have become so pervasive in B2B that sometimes we forget how new...

Blog A Category is Born
A Category is Born

Evan Liang & Kelvin Cheung, Co-Founders of LeanData When we founded LeanData in 2012, we believed that software could fundamentally...

Blog Lead Routing 101: Best Practices for CRM Lead Management
Lead Routing 101: Best Practices for CRM Lead Management

Learn lead routing basics, common issues, and tools that can automate your lead routing processes for maximum efficiency.