The Go-to-Market Orchestration Blog

Timely and topical insights to move your revenue team forward

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Announcing LeanData’s BookIt Certification Course

We're proud to announce a new course in the LeanData Certification program: BookIt Certification! This course is designed to formalize the skills of BookIt administrators.

Showing 1-12 out of 275 found articles
Blog Audit Logs as the Growth Strategy Command Center
Audit Logs as the Growth Strategy Command Center

There’s an essential need for Audit Logs in Operations. Because sometimes things just don’t go to plan with our revenue...

Blog The Journey to Effective ABM: Taking the First Steps
The Journey to Effective ABM: Taking the First Steps

Nearly every B2B revenue team professional is familiar with account-based marketing (ABM), a go-to-market strategy where an organization identifies and...

Blog The Journey to Effective ABM: Conducting an ABM Diagnostic Assessment
The Journey to Effective ABM: Conducting an ABM Diagnostic Assessment

The first step in an effective ABM strategy is conducting a diagnostic assessment of the current account-based status quo. Identify...

Blog The Journey to Effective ABM: Identifying Target Accounts
The Journey to Effective ABM: Identifying Target Accounts

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). Each named account gets...

Blog Top 10 Speed to Lead Stats Revenue Teams Should Know
Top 10 Speed to Lead Stats Revenue Teams Should Know

Your speed to lead clock starts ticking the moment your lead submits contact formation. Learn how to respond faster.

Blog Native Salesforce App vs. Off-Platform App: Which is Better?
Native Salesforce App vs. Off-Platform App: Which is Better?

In building a sales stack to help drive your revenue team’s success, an important consideration is whether a solution application...

Blog Gated Content vs. Ungated Content: A Marketing Ops Dilemma
Gated Content vs. Ungated Content: A Marketing Ops Dilemma

The Gated content versus ungated content debate is as old as digital marketing itself. Explore how LeanData is changing the conversation.

Blog Webinar Recap: The ROI of Lead Routing for High-Growth Enterprises
Webinar Recap: The ROI of Lead Routing for High-Growth Enterprises

Learn how Alation, a leader in enterprise data intelligence, scaled operations with LeanData routing

Blog Maximizing Speed to Lead with Automated Solutions
Maximizing Speed to Lead with Automated Solutions

When buyers reach out, they are well along the path to purchase. Learn how to increase your speed to lead through automation.

Blog Leveraging RevOps to Better Unit Economics
Leveraging RevOps to Better Unit Economics

Revenue Operations (RevOps) is more than a role or a function in a business. It can, of course, be both....

Blog How Revenue Operations Empowers SDR Success
How Revenue Operations Empowers SDR Success

I’ve said it before, and I’ll say it again. Sales Development Representatives (SDRs) play the most important role in the...

Blog Tuning Marketing Ops to Drive Marketing Efficiency & Effectiveness
Tuning Marketing Ops to Drive Marketing Efficiency & Effectiveness

Marketing, in both the B2B and B2C spaces, can be incredibly expensive. Regardless of a company’s stage of growth, it...