The Intelligent GTM Orchestration Blog

Native Salesforce App vs. Off-Platform App: Which is Better?
In building a sales stack to help drive your revenue team’s success, an important consideration is whether a solution application...
Gated Content vs. Ungated Content: A Marketing Ops Dilemma
The Gated content versus ungated content debate is as old as digital marketing itself. Explore how LeanData is changing the conversation.
Webinar Recap: The ROI of Lead Routing for High-Growth Enterprises
Learn how Alation, a leader in enterprise data intelligence, scaled operations with LeanData routing
Maximizing Speed to Lead with Automated Solutions
When buyers reach out, they are well along the path to purchase. Learn how to increase your speed to lead through automation.
Leveraging RevOps to Better Unit Economics
Revenue Operations (RevOps) is more than a role or a function in a business. It can, of course, be both....
How Revenue Operations Empowers SDR Success
I’ve said it before, and I’ll say it again. Sales Development Representatives (SDRs) play the most important role in the...
Tuning Marketing Ops to Drive Marketing Efficiency & Effectiveness
Marketing, in both the B2B and B2C spaces, can be incredibly expensive. Regardless of a company’s stage of growth, it...
Guiding the Buyer Journey with Lead-to-Account Matching
As your organization grows, you come to know all too well the growing pains that accompany true go-to-market (GTM) success....
Using Slack Notifications to Increase Speed to Lead
Using integrated Slack notifications into your go-to-market processes help reps act on urgent leads faster, improving speed to lead.
Selecting the Best Automations for Your GTM Processes
Manual tasks in your go-to-market (GTM) processes can be crippling, particularly when you’re trying to scale. As your business grows,...
The Minimum Viable Data Point as Key Criteria in Your Data Management
Anyone with experience with systems thinking knows the danger of optimizing a component or subsystem independently and in isolation. In...
Does Your Salesforce Instance Feel a Little Slow?
Your business runs on Salesforce, reliant on it to help your revenue team go to market smoothly, efficiently and effectively....