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How Uber Increased Deal Velocity by 68% with LeanData

Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy

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LeanData’s integration with Salesloft allows a user to route prospects to the right reps.

Slack has transformed business communication– it’s the platform where work can happen.

Expertly target and engage high-value accounts when they’re ready to buy.

LeanData’s integration with Outreach allows a user to route prospects to the right reps.

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LeanData Launches OpsStars 2026 as a Standalone Conference

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HBR Research Reveals Execution Gap in B2B Go-to-Market Strategy

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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

The 2026 B2B State of Martech and Revenue Operations Report

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Cultivating Buying Groups: From Signal to Revenue

Learn how to validate multi‑source intent and orchestrate buying‑group plays that turn signals into revenue in this OpsStars 2025 session with Dara Such.

Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks

What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.

purple background, photo of LeanData’s Alice Walker and Rob Deutsche

Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems

Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.

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LeanData Customer Spotlight: Palo Alto Networks

Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.

Transform Your GTM: Orchestrating Revenue with Buying Groups Edition

Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.

Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.

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