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Busting Silos: Snowflake’s Unified, Account-Based Motions at Scale

Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency. Hear from Travis and Hillary as they describe a unique approach to account-based marketing they’ve coined “One-Team GTM.” Learn from Travis and Hillary as they share plays and strategies from their recently published book, Busting Silos.

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2023 OpsStars Awards: The Winning Stories

The OpsStars Awards recognize ops professionals for the innovative projects and programs that help their companies grow. This year’s winners exemplify the OpsStars 2023 theme — Activate the Ultimate Revenue Machine.

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Keynote: The #1 Secret to RevOps’ Success: Transforming the Buyer and Seller Journey

Learn to understand the strategic role RevOps plays, offer great experiences to your customers, and get the visibility and common data set you need to make a positive impact on your business.

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2023 OpsStars Awards: Most Cutting-Edge Ops Program of the Year

With the market in a state of constant change, revenue teams must stay on the cutting edge of innovation to stay nimble in new market realities. This award recognizes Nexthink for demonstrating forward thinking solutions across people, process and/or technology resulting in real business impact.

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2023 OpsStars Awards: Lead Management Program Transformation of the Year – Large Enterprise

This year's award recognized Rocket Software for an operations-led initiative that drove transformational change in the people, process and technology of the lead management engine to improve speed, accuracy and agility lead distribution and response.

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2023 OpsStars Awards: Lead Management Program Transformation of the Year – Emerging Enterprise

This award recognizes Autodesk Construction for an operations-led initiative that drove transformational change in the people, process and technology of the lead management engine to improve speed, accuracy and agility.