The Authoritative Guide to Buying Groups
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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
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Navigating New Markets With ABM: A ServiceMax Case Study
Find out how ServiceMax is navigating new markets through the use of Account-Based Marketing (ABM).
Webinar
Elevate Your Account-Based Sales Plays with LeanData and Salesloft
See a live demonstration on how the SalesLoft + LeanData integration triggers sales cadences so that a lead is contacted at the right time with the right message by the right sales rep.
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ABM: An In-Depth Discussion for Marketers
Join us for this on-demand session to discover the latest learnings on ABM best practices.
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Revvin’ Up Your Revenue — Assigning Accounts
In this installment of LeanData's Revvin' Up Your Revenue series, you'll learn how assigning accounts can help drive more revenue for your organization.
Webinar
Revvin’ Up Your Revenue — Account Teams
In this installment of LeanData's Revvin' Up Your Revenue series, you'll learn how mapping to account teams can help drive more revenue for your organization.
Webinar
Connecting Data to People Across any Go-to-Market Model: ABM and Inbound
LeanData's Kevin Au (Head of Training) and Satarupa Chatterjee (Director of Product Marketing) elaborate on the best practices in terms of implementing a mix of varying GTM strategies.