Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Video Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition

Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.

Video Marketing Profs Demo Day: Buying groups Edition demo with LeanData
Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.

Video Driving Revenue with Buying Groups: LeanData Demo Day
Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.

Solution Brief LeanData + Demandbase
LeanData + Demandbase

See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.

Video 2025 GTM Trends: What the Best-in-Class Are Doing Differently
2025 GTM Trends: What the Best-in-Class Are Doing Differently

2025 GTM strategies - same old playbook? Doubt it. The best are already evolving. AI is no longer just a buzzword, MQLs are fading, and new success metrics are taking over. So, what should you measure? And how do you align your teams for real growth? We’ve got the insights.

Video 2025 ABM Playbook: 5 Tactics to Stay Ahead
2025 ABM Playbook: 5 Tactics to Stay Ahead

Stay ahead in ABM with the 2025 Playbook. Learn 5 practical tactics to personalize outreach, improve lead response times, and drive pipeline growth. Watch the on-demand webinar and make your strategy more effective.

Video Turn Buyer Signals into Buying Decisions
Turn Buyer Signals into Buying Decisions

Our Enterprise Customer Success Manager, Christina Bianchi, recently sat down with RevGenius to share how LeanData empowers sales and marketing teams to align seamlessly with their customers' journey.

Interactive Tour Account-Based Strategies: Interactive Tour
Account-Based Strategies: Interactive Tour

Make the most out of your 6sense intent data by automating your account-based motions from intent to action with LeanData.

eBook 2024 OpsStars Awards: Account-Based Program of the Year
2024 OpsStars Awards: Account-Based Program of the Year

Discover the secrets to Workiva's "Operation ABM GTM" and how they enabled a more productive feedback loop.

eBook 2024 OpsStars Awards: Digital Transformation Award
2024 OpsStars Awards: Digital Transformation Award

Learn how Juniper Networks streamlined their funnel and transitioned to a unified ABM approach.

Customer Story Rocket Software Increases Marketing Qualified Lead Velocity by 75%
Rocket Software Increases Marketing Qualified Lead Velocity by 75%

Just a little over a year since launching their lead transformation project, LeanData powers everything they do with handoffs between marketing and sales and they've seen a 75% increase in marketing qualified lead (MQL) velocity.

Customer Story Snowflake Scales Account Based Plays with LeanData Revenue Orchestration
Snowflake Scales Account Based Plays with LeanData Revenue Orchestration

Snowflake leverages LeanData Revenue Orchestration to optimize account-based plays, streamline lead routing, and automation.