How to Modernize Your Account-Based Marketing Motion
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Resource Center
All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
Account Based Marketing
eBook
2025 OpsStars Awards: Account-Based Program of the Year
Meltwater is the 2025 OpsStars winner for Account-Based Program of the Year. Discover how they built an automated system to fix lead misrouting and turn intent signals into opportunities.
Video
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.
Video
Marketing Profs Demo Day: Buying groups Edition demo with LeanData
In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Video
Driving Revenue with Buying Groups: LeanData Demo Day
Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.
Solution Brief
LeanData + Demandbase
See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.
Video
2025 GTM Trends: What the Best-in-Class Are Doing Differently
2025 GTM strategies - same old playbook? Doubt it. The best are already evolving. AI is no longer just a buzzword, MQLs are fading, and new success metrics are taking over. So, what should you measure? And how do you align your teams for real growth? We’ve got the insights.
Video
2025 ABM Playbook: 5 Tactics to Stay Ahead
Stay ahead in ABM with the 2025 Playbook. Learn 5 practical tactics to personalize outreach, improve lead response times, and drive pipeline growth. Watch the on-demand webinar and make your strategy more effective.
Video
Turn Buyer Signals into Buying Decisions
Our Enterprise Customer Success Manager, Christina Bianchi, recently sat down with RevGenius to share how LeanData empowers sales and marketing teams to align seamlessly with their customers' journey.
Interactive Tour
Account-Based Strategies: Interactive Tour
Make the most out of your 6sense intent data by automating your account-based motions from intent to action with LeanData.
eBook
2024 OpsStars Awards: Account-Based Program of the Year
Discover the secrets to Workiva's "Operation ABM GTM" and how they enabled a more productive feedback loop.
eBook
2024 OpsStars Awards: Digital Transformation Award
Learn how Juniper Networks streamlined their funnel and transitioned to a unified ABM approach.
Customer Story
Rocket Software Increases Marketing Qualified Lead Velocity by 75%
Just a little over a year since launching their lead transformation project, LeanData powers everything they do with handoffs between marketing and sales and they've seen a 75% increase in marketing qualified lead (MQL) velocity.