The days of the single-lead go-to-market playbook are fading fast.
For high consideration purchases, modern B2B buyers work as teams, not individuals.
So if you’ve been curious about implementing an opportunity-focused, Buying Groups motion at your organization, this cheat sheet pulls together everything you need to understand how to engage with real buying committees.
Whether you’re in marketing, sales, or operations, this tool makes the shift to buying groups simple and clear.
Inside, you’ll find insights on:
- What a buying group is and why it matters
- Key roles in a typical buying committee
- Why lead-based models no longer cut it
- The benefits of adopting a buying groups motion
- Practical steps to get started with buying groups
- How buying groups impact your revenue and conversion rates
- Tools and tactics to support buying group engagement
Plus, you’ll see real data from companies that have made the switch and are already seeing faster deal cycles, fewer missed opportunities, and stronger growth.
This resource is for anyone who wants to work smarter and sell more effectively.
