See why Palo Alto Networks selected LeanData to orchestrate their buying groups motion.

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OpsStars 2024 Keynote: RevOps Contradictions; Navigating the Paradoxes in Today’s Uncertain Environment

Headshots of Evan Liang, Christine Maxey, and Karan Singh from OpsStars 2024

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Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.