When your team relies on both HubSpot and another CRM for go-to-market execution, small cracks can quickly grow into costly gaps.
That’s why LeanData is hosting a session at HubSpot Inbound 2025 titled HubSpot for Marketing. Different CRM. 1 Seamless GTM Motion. This 45-minute education session will give Ops pros a clear framework for solving the toughest challenges of working across two systems.
Held on September 3, 2025 at Moscone Center, the session will feature Alice Walker, Director of Integrated Marketing at LeanData, Anthony Alves, Marketing Operations Manager at LeanData, and Christine Maxey, Director of Revenue Operations at Groq.
Together, they will share lessons from the frontlines and offer practical approaches you can take back to your organization.
Why This Session Matters
Enterprise teams face increasing complexity as buyer journeys span multiple systems, teams, and tools. For example, marketing may see strong engagement in HubSpot, but sales may see little context in the CRM. As a result, attribution becomes unreliable, handoffs are inconsistent, and high-intent leads slip through the cracks.
Consequently, the cost is more than inefficiency. Missed SLAs, lower win rates, and misallocated spend all put revenue at risk. This session addresses these pain points head-on.
The Two-System Challenge
One of the most common issues for teams using HubSpot with another CRM is known as the “Black Hole Handoff.”
Imagine a prospect fills out a demo request form in HubSpot. The system qualifies the lead, but syncing to the CRM is delayed. The result? A hot lead sits waiting while competitors respond faster.
The speakers will explore solutions like trigger-based routing, which allows high-intent actions in HubSpot to instantly kick off workflows and connect prospects with the right rep.
The Hidden Buying Group
Another challenge is the hidden buying group. HubSpot may track engagement from several people at one account, but only one contact appears in the CRM. As a result, sales teams focus on individuals instead of the full decision-making group.
The session will explain how a Buying Groups GTM motion helps companies see the whole picture. Plus, you’ll learn how to identify decision-makers, influencers, and blockers so sales can engage with confidence.
Real-World Examples
The education session will also include a case study from Groq, where Christine Maxey led an initiative to rebuild scoring models, repair CRM syncs, and align processes across teams. The results were faster handoffs, stronger trust between departments, and higher quality opportunities.
You’ll also hear how Anthony Alves uses LeanData to orchestrate GTM strategies that connect HubSpot and CRMs like Salesforce or Microsoft Dynamics.
Their stories show how intelligent orchestration fuels efficiency across every stage of the buyer journey.
Why You Should Attend
If you are in RevOps, Sales Ops, or Marketing Ops, or your focus is demand generation or GTM transformation, you know how hard it is to connect the dots across your stack.
This session offers more than theory. It provides proven fixes you can apply right away to reduce revenue risk and keep buyers moving forward.
Take Your GTM to the Next Level
The modern buyer expects a seamless buying experience. Yet operational cracks often get in the way. By joining LeanData’s session at Inbound 2025, you will walk away with practical strategies to:
- Eliminate delays between HubSpot and your CRM
- Engage full buying groups, not just individuals
- Surface signals that align marketing and sales
- Strengthen handoffs across the revenue relay
- Build a GTM execution framework that scales
Mark your calendar for September 3 at the Moscone Center and join LeanData and Groq for this must-attend session. Reservations are required, so sign up today!
Kim Peterson
Kim Peterson is the Manager of Content Strategy at LeanData where she digs deep into all aspects of the revenue process and shares her findings across multiple content channels. Kim's writing experiences span tech companies, stunt blogging, education, and the real estate industry. Connect with Kim on LinkedIn.
