OpsStars 2026 Registration Now Open

Summary

OpsStars 2026 is the premier conference for go-to-market(GTM) and revenue operations leaders, and registration is officially open. Themed “Power Your AI GTM,” this year marks a major milestone: OpsStars runs as a fully standalone event for the first time, with 25+ sessions built entirely around the people driving modern GTM strategy and execution.

OpsStars 2026: Power Your AI GTM

The GTM landscape is not slowing down for anyone.

AI is radically reshaping how revenue teams operate day to day. Buying groups have replaced the single-threaded lead as the basic unit of B2B sales. And the operators doing this work, the RevOps leaders, marketing ops practitioners, sales ops architects, and the executives who depend on them, are not observers.

They’re the ones building the systems, making the calls, and figuring out what actually works. At OpsStars 2025, Ryan Schwartz, VP of Marketing Systems and Intelligence at Samsara, put it plainly: organizations need to stop letting AI support what they are executing on and start letting it drive execution.

That distinction, between AI as a tool you occasionally reach for and AI as the engine running your GTM motion, is exactly what OpsStars 2026 is built to address.

The theme is Power Your AI GTM, and registration is now open at ops-stars.com.

A New Chapter for OpsStars

For a decade, OpsStars ran alongside Dreamforce in San Francisco, growing into one of the most respected gatherings in the Ops community.

This year, we’re making a change.

OpsStars 2026 will run as its own standalone conference located at the InterContinental San Francisco on Monday, October 5, 2026, with an optional add-on day on Tuesday, October 6th.

This shift is more significant than a venue change. A standalone event means the full program is designed around one audience: the GTM leaders and operators who power go-to-market strategy and execution.

Every session, every track, every conversation is there because it belongs, not because it fits someone else’s agenda. This is the event the OpsStars community has been building toward.

What to Expect

OpsStars 2026 will deliver 25+ sessions and workshops across four content tracks. As usual, breakfast and lunch will be provided as well as a closing Happy Hour reception at the end of the main conference day.

What You’ll Take Back

The best conferences do not send you home with a tote bag and branded stuffies (although cute). OpsStars 2026 is designed to leave you with three takeaways:

#1 AI GTM Strategies you can implement next quarter. Not someday frameworks. Not slides you will never open again. The programming is built around practical approaches grounded in real AI GTM environments and current constraints.

AI is now a baseline requirement in practically every software evaluation. If your organization is making technology decisions, the conversations at OpsStars will sharpen your framework for what to expect from your stack and your vendors.

#2 Clarity on how modern buyers actually move. Most GTM teams are still operating on a lead-centric mental model in a world that has already shifted. Sessions across every track go deep on what the buyer journey looks like now, how buying committees form and signal intent, and what that means for routing, handoffs, and engagement.

#3 A community that gets it. You will connect with peers who are navigating the same questions with similar teams, budgets, and executive expectations. That kind of connection does not happen at a general industry conference.

The Optional Add-On: LeanData Certification Class Live

On Tuesday, October 6, attendees can add the LeanData Certification class, held live and in person. This is a strong option if you are not yet certified or if it has been more than six months since you last took the class or exam. For those who want to deepen their platform expertise right alongside the conference, it’s the most direct path to doing that.

Share Your Story: The Call for Speakers Is Open

If you have something valuable to say to a room full of GTM and Ops leaders, OpsStars wants to hear from you.

The Call for Speakers is open now, with a submission deadline of June 5, 2026. Speakers are notified on a rolling basis, so earlier submissions get priority review.

The content committee is looking for practitioners and leaders with real experience to share, including:

• Hands-on Ops, GTM, or operations practitioners with proven experience
• Leaders who have navigated buying group complexity, AI adoption, or organizational change
• LeanData customers with creative or complex implementation stories
• Technology partners with a customer-first perspective
• Executives with a clear, evidence-based point of view on what comes next in GTM

Each proposal should map to one of the following content tracks: Customer Spotlight, GTM Reimagined, or GTM Leaders. The LeanData in Action track will be curated by LeanData internally is not open for submissions.

All selected speakers receive a complimentary ticket to attend OpsStars (travel and hotel costs are not covered by LeanData).

Submit your proposal today at ops-stars.com.

Save Your Spot

OpsStars 2026 is an exclusive, curated event, which means the room will be intentional. Every person there will have chosen to be there, and the conversations will reflect that.

If OpsStars has been on your calendar before, this is the year it is worth freeing your schedule on October 5th and 6th. If you’ve never been, this is the right year to attend.

Save your spot at ops-stars.com