How to Modernize Your Account-Based Marketing Motion
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Resource Center
All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
Account Based Marketing
eBook
2022 OpsStars Awards: OpsStar of the Year
This annual “best in show” award recognizes the standout achievements or contributions to the industry of one Ops professional.
eBook
Lead Routing Buying Guide & Checklist
Proper revenue orchestration requires routing leads and other Salesforce objects to the right rep at the right time, each & every time. Use this Buyer's Guide to select your best automated solution.
eBook
Lead Management: Build or Buy Checklist
Use this quick checklist to understand the required capabilities, weigh the factors, and calculate the TCO of building versus buying a matching and routing solution.
eBook
Measuring ROI with Lead-to-Account Matching & Routing
Growing complexity in go-to-market motions have pushed Salesforce-native capabilities to the brink. Learn about 8 GTM challenges, their corresponding automated solutions, and the ROI case for each.
eBook
2021 OpsStars Award-Winning Stories
2021 OpsStars Awards: A Compilation of Award-Winning Ops Stories
eBook
2021 OpsStars Awards: Digital Transformation Award
The Digital Transformation Award recognizes SAE International as an organization that has led a digital transformation initiative, introducing digital technology...
eBook
2021 OpsStars Awards: Go-to-Market Agility Powered by Operational Excellence
The Go-to-Market Agility Powered by Operational Excellence Award recognizes Verizon Connect as an organization that are rapidly reinventing both short- and...
eBook
2021 OpsStars Awards: Lead Management Program Transformation of the Year
The Lead Management Program Transformation of the Year Award recognizes Shopify for an operations-led initiative that drove transformational change in the people,...
eBook
Adopting Revenue Operations to Fuel Your Growth Engine
Learn how Revenue Operations, or RevOps, aligns all go-to-market operations teams across vision, planning, process, systems, data, goals and measurement to maximize revenue for the business.
eBook
Optimizing Speed to Lead to Drive Revenue Growth
Speed to lead, or your lead response time, is often the distinguishing factor between closing a deal and losing out to your competition. This eBook shows you how to win the race to the customer.
eBook
Tips & Tools to Increase SDR Productivity
Learn about the systems, processes and tools to empower your sales development representatives to succeed from the go-to-market experts at LeanData.
eBook
2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories
This collection highlights the stories of all eight 2020 OpsStars Awards winners. Learn how they uniquely identified opportunities and solved challenges to find success.