Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Customer Story LeanData Gives Salesloft 360 Visibility Into ABM Strategy
LeanData Gives Salesloft 360 Visibility Into ABM Strategy

LeanData gives Salesloft the visibility they need to scale their business through various and always evolving go-to-market motions.

Customer Story Quantcast Supercharges ABM Efforts With LeanData
Quantcast Supercharges ABM Efforts With LeanData

LeanData partnered with Quantcast to supercharge their account-based marketing efforts by simplifying their routing and efficiently mapping leads to accounts in their CRM.

Video ABM and ABX in a Downturn
ABM and ABX in a Downturn

In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder.

eBook 2023 OpsStars Awards: Account-Based Program of the Year
2023 OpsStars Awards: Account-Based Program of the Year

This year's award recognizes Reltio, who has built and executed account-centric programs with proven success. Their work has become best practice in how the organization approaches their account-based go-to-market motion through strategy, process, implementation, and analytics.

Webinar Operations to Equip Revenue Teams for ABM Success
Operations to Equip Revenue Teams for ABM Success

In this session, you'll hear how LeanData utilizes LeanData to prioritize leads, establish efficient lead-to-account matching and routing, strengthens its tech stack and more!

Video OpsStars Panel: Building Airtight Sales & Marketing Alignment for Extraordinary ABM
OpsStars Panel: Building Airtight Sales & Marketing Alignment for Extraordinary ABM

In this session, you’ll hear from the ABM experts at ServiceMax, 6sense, and LeanData. Pat Oldenburg, ServiceMax’s VP of Demand Marketing and Operations.

eBook 2020 OpsStars Awards: Account-Based Marketing Program of the Year
2020 OpsStars Awards: Account-Based Marketing Program of the Year

ABM Program of the Year recognizes LinkedIn for exemplifying a best-practices approach to account-centric programs with proven success.

Webinar Navigating New Markets With ABM: A ServiceMax Case Study
Navigating New Markets With ABM: A ServiceMax Case Study

Find out how ServiceMax is navigating new markets through the use of Account-Based Marketing (ABM).

Webinar Elevate Your Account-Based Sales Plays with LeanData and Salesloft
Elevate Your Account-Based Sales Plays with LeanData and Salesloft

See a live demonstration on how the SalesLoft + LeanData integration triggers sales cadences so that a lead is contacted at the right time with the right message by the right sales rep.

Webinar ABM: An In-Depth Discussion for Marketers
ABM: An In-Depth Discussion for Marketers

Join us for this on-demand session to discover the latest learnings on ABM best practices.

Webinar Revvin’ Up Your Revenue — Assigning Accounts
Revvin’ Up Your Revenue — Assigning Accounts

In this installment of LeanData's Revvin' Up Your Revenue series, you'll learn how assigning accounts can help drive more revenue for your organization.

Webinar Revvin’ Up Your Revenue — Account Teams
Revvin’ Up Your Revenue — Account Teams

In this installment of LeanData's Revvin' Up Your Revenue series, you'll learn how mapping to account teams can help drive more revenue for your organization.