Is your organization stuck on a hamster wheel of MQLs that don’t convert and don’t result in revenue?
A new, Opportunity-centric go-to-market motion is rolling in and delivering results:
- Improved conversions
- Streamlined efficiency
- Increased revenue
- Enhanced alignment
Here’s Why the Opportunity Object Works Best
The Opportunity object acts like a container tied to a solution. It has the ability to hold multiple contacts from a Buying Group. This object not only reflects how sellers think, it matches how buyers buy.
Is your revenue team ready for an Opportunity-centric motion based in Buying Groups? Use this checklist to gauge your organization’s readiness and value potential.
Want an instant readout? Take the online assessment here.
