Trent Allen, a Certified LeanData Expert whose team was honored with an OpsStars Award in 2022, shares how LeanData integrates with other tools in the tech stack, helping to get to ROI more quickly, and how dynamic features like Variables makes LeanData so powerful. Lastly, he says the secret sauce is Audit Logs because he knows what’s going on, and if you don’t have that visibility, do you really know what your data is doing and the influence it has on lead routing?

He says, “It allows me to build really cool things & create actual magic behind the scenes.”