The site has a whole new look, including our all new resource center!

Learn more

Closing Keynote: The Third Wave

Embed Video Preview

In this talk, Juan Mendoza will share research from TMW on what he calls “the third wave” of marketing technology which is the next movement of innovation in the industry. Juan will take us through what we learned through the 90s dot-com boom (the first wave), the late 2000s in SaaS boom (second wave) and how it will influence the 2020’s and 2030’s of Martech innovation. We will look at the intersection of privacy, artificial intelligence, advertising and the role of big tech in how it will shape what we work on into the future. The third wave is coming, are you ready for it?

  • Marketing
  • Operations
  • OpsStars
  • Sales

Related Resources

Welcome to the LeanData Resource Center. We hope you will
find content interesting to read, watch and share.

STEAL THAT PLAYBOOK: 3 Killer Strategies for High-Octane Co-Selling

Join RevOps and Partner pros from Cognism, Crossbeam and LeanData as they chat about how revenue teams are automating partner data to accelerate deals, reduce churn and provide intent signals for revenue teams.