Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Video [Workshop] CustomerForLife Orchestration
[Workshop] CustomerForLife Orchestration

How to operationalize customer onboarding, protection and growth.

Video [Workshop] Opportunity Pursuit Orchestration
[Workshop] Opportunity Pursuit Orchestration

Win big deals faster and more often through opportunity orchestration.

Video ABM and ABX in a Downturn
ABM and ABX in a Downturn

In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder.

Video How to Use Your Product Usage Data to Drive More Revenue
How to Use Your Product Usage Data to Drive More Revenue

In this session, Sylvain Giuliani, Head of Growth & Operations at Census, will walk through use cases from the best...

Video The State of CRM Data Report
The State of CRM Data Report

Kate Adams, SVP of MarketingValidity

Video Building an Account Based Strategy at Hypergrowth Speed
Building an Account Based Strategy at Hypergrowth Speed

Account-Based anything takes time. From getting everyone on the same page with the strategy and direction to developing audience-specific content...

Video [Panel] Core vs Context: The Most Important Components of Any Tech Stack
[Panel] Core vs Context: The Most Important Components of Any Tech Stack

Core vs Context: The Most Important Components of Any Tech Stack. This panel discusses what is core versus context in your tech stack, how to plan, and considerations when adding new components.

Video [Panel] Doing More with Less
[Panel] Doing More with Less

The panelists on this session have discovered lean ways to operate more quickly and efficiently across their teams and organizations. Discover how they utilized their time, resources and technology.

Video From Vision to Value: 7 Skills of CDP-Powered Marketing
From Vision to Value: 7 Skills of CDP-Powered Marketing

Learn about the seven steps Rockwell Automation has taken to identify target buying groups and prioritize sales and marketing efforts around those more precise audiences and customer experiences.

Video [Panel] Single Source of Customer Truth
[Panel] Single Source of Customer Truth

its own system of record as the source of truth. Learn how the panelists got GTM systems, teams and processes in sync with trustworthy and unified data.

Video [Panel] Pay for Performance: What Are You Really Getting Out of Your Sales Incentives?
[Panel] Pay for Performance: What Are You Really Getting Out of Your Sales Incentives?

Sales incentives can range from commission structures to contests to President Clubs. When all is said and done, though, do these incentives really help teams improve? Are they worth the investment?

Video The Journey for Training the Next Enterprise Super User
The Journey for Training the Next Enterprise Super User

Marketing automation needs more super users. Learn the power of market automation when the right team is front and center.