Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Video How to Use Your Product Usage Data to Drive More Revenue
How to Use Your Product Usage Data to Drive More Revenue

In this session, Sylvain Giuliani, Head of Growth & Operations at Census, will walk through use cases from the best...

Video The State of CRM Data Report
The State of CRM Data Report

Kate Adams, SVP of MarketingValidity

Video Building an Account Based Strategy at Hypergrowth Speed
Building an Account Based Strategy at Hypergrowth Speed

Account-Based anything takes time. From getting everyone on the same page with the strategy and direction to developing audience-specific content...

Video [Panel] Core vs Context: The Most Important Components of Any Tech Stack
[Panel] Core vs Context: The Most Important Components of Any Tech Stack

Core vs Context: The Most Important Components of Any Tech Stack. This panel discusses what is core versus context in your tech stack, how to plan, and considerations when adding new components.

Video [Panel] Doing More with Less
[Panel] Doing More with Less

The panelists on this session have discovered lean ways to operate more quickly and efficiently across their teams and organizations. Discover how they utilized their time, resources and technology.

Video From Vision to Value: 7 Skills of CDP-Powered Marketing
From Vision to Value: 7 Skills of CDP-Powered Marketing

Learn about the seven steps Rockwell Automation has taken to identify target buying groups and prioritize sales and marketing efforts around those more precise audiences and customer experiences.

Video [Panel] Single Source of Customer Truth
[Panel] Single Source of Customer Truth

its own system of record as the source of truth. Learn how the panelists got GTM systems, teams and processes in sync with trustworthy and unified data.

Video [Panel] Pay for Performance: What Are You Really Getting Out of Your Sales Incentives?
[Panel] Pay for Performance: What Are You Really Getting Out of Your Sales Incentives?

Sales incentives can range from commission structures to contests to President Clubs. When all is said and done, though, do these incentives really help teams improve? Are they worth the investment?

Video The Journey for Training the Next Enterprise Super User
The Journey for Training the Next Enterprise Super User

Marketing automation needs more super users. Learn the power of market automation when the right team is front and center.

Video Closing Keynote: The Third Wave
Closing Keynote: The Third Wave

We'll look at the intersection of privacy, artificial intelligence, advertising and the role of big tech in how it will shape what we work on into the future. The third wave is coming, are you ready?

Video Same Budget, More Pipeline
Same Budget, More Pipeline

6sense's SVP of Revenue Analytics, Saima Rashid, will share how you can eliminate guesswork and shed a light on that hidden pipeline without needing to place expensive bets.

Video OpsStars 2022 Opening Keynote: Dawn of the Revenue Generation
OpsStars 2022 Opening Keynote: Dawn of the Revenue Generation

Join us for the OpsStars annual keynote as we reveal the latest trends in RevOps and why Operations will continue to have more influence and opportunities than ever before to drive business impact.