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The Buying Group Revolution at Palo Alto Networks
Palo Alto Networks’ Marketing Operations leaders share how they operationalized buying groups at enterprise scale—shifting beyond MQLs to orchestrate complete buying committees.
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How to Build Your Brand for the LLM Era
Learn how Marketing and Ops teams can win AI answers, shrink time-to-shortlist, and scale AEO with reviews, FAQs, and intent signals.
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Buying Groups Success: How to Start Small & Build Momentum
Forrester’s Amy Hawthorne shares a practical playbook to operationalize buying groups and improve conversions using the stack you already have.
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Telling the GTM Story That Wins Over Boards and the C-Suite
Boards don’t just want numbers, they want proof of disciplined execution. Hear how RevOps experts structure their GTM updates to build trust, show progress, and secure confidence for what’s next.
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Post-Sale Power Plays: Aligning GTM Around the Customer Journey
Learn from this OpsStars 2025 panel on aligning GTM post-sale with AI, incorporating feedback loops, and incentives to grow NRR.
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Tech That Sells: Automating Momentum Across the Funnel
Learn how AI automation, CPQ, and buying-group data reduce friction across the funnel and speed time to revenue.
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Gaining Ground with Buying Groups, a Guide to Organizational Buy-In
Learn a practical, four-step playbook to earn buy-in for buying groups with data, pilots, and signal-driven GTM orchestration.
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Decoding the Buyer Signal: Turning Intent into Revenue
Learn how to separate signal from noise and orchestrate AI powered GTM plays that create pipeline and revenue.
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Data Confidence Unleashed: Lumin Digital’s GTM Evolution
Learn how Lumin Digital rebuilt CRM trust, aligned its GTM systems, and boosted engagement with a unified data foundation.
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Ghosted Again? AI and Empathy to Navigate the Buyer Journey
When buyers go quiet, it’s not rejection, it’s a signal. Discover the 4D playbook to detect silence, diagnose friction, design value, and deliver with empathy.
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AI-Powered Lead Funnel: Driving Speed to Lead
Learn how Samsara rebuilt its AI‑powered lead funnel to boost speed‑to‑lead, quality, and personalization. Practical plays for RevOps and MOPs.
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Turning Fragmented Data Into Deal Velocity
Learn how Avalara and HG Insights use AI and agentic workflows to unify data and accelerate deal velocity across Revenue Operations.