Resource Center
2025 OpsStars Awards: Account-Based Program of the Year
Meltwater is the 2025 OpsStars winner for Account-Based Program of the Year. Discover how they built an automated system to fix lead misrouting and turn intent signals into opportunities.
2025 OpsStars Awards: The Constellation Award
Zoom’s Marketing Operations team broke down silos, streamlined processes, and drove faster revenue impact across Sales, Marketing, and Channel teams — earning them the 2025 Constellation Award.
2025 OpsStars Awards: Lead Management Transformation <1,000 Employees
Discover how ExtraHop fixed its stalled GTM engine by transforming lead management. See the results of their award-winning Ops-led initiative.
2025 OpsStars Awards: Lead Management Transformation >1,000 Employees
Discover how Samsara's Marketing Operations team centralized routing, improved speed and visibility, driving faster response times, higher conversion rates, and stronger pipeline growth.
2025 OpsStars Awards: Digital Transformation Award
As the Winner of the 2025 OpsStars Award for Digital Transformation, Rockwell Automation unified global teams, automated routing, and empowered regional leaders. View their results here.
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Buying Groups with Forrester’s Terry Flaherty: From Strategy to Business Case
Discover how to transform your GTM strategy with Buying Groups. Terry Flaherty from Forrester shares how to align your revenue process with the buying process for maximum impact.
Sales AI Deep Dive: The Latest AI Vendors, Capabilities, and Trends Impacting Pipeline Generation
Explore the latest Sales AI tools and trends reshaping pipeline generation with insights from Sapphire Ventures’ Demi Obayomi and LaunchDarkly’s Karan Singh.
Navigating the Maze: Choosing the Right Tech Stack for Revenue Operations
Uncover best practices for selecting and integrating the right tech stack to drive efficiency and revenue growth in RevOps with Evisort’s Jordan Henderson.
Buying Groups in Practice: Combining Technology and GTM Strategy
Learn how to effectively implement Buying Groups with practical insights from LeanData’s Vivek Ravisankar and OpFocus’ MJ Kahn.
Scaling Your GTM Org with AI Workers
Discover how AI Workers are revolutionizing GTM strategies and learn practical steps to integrate AI into your sales and marketing teams for maximum efficiency.
Achieving Revenue Growth through Buying Groups at Palo Alto Networks
Hear how Palo Alto Networks revolutionized their revenue strategy with Buying Groups. Learn from their experience and see the significant revenue impact.



