Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Video [Workshop] Customer For Life Orchestration
[Workshop] Customer For Life Orchestration

How to operationalize customer onboarding, protection and growth.

Video [Workshop] Opportunity Pursuit Orchestration
[Workshop] Opportunity Pursuit Orchestration

Win big deals faster and more often through opportunity orchestration.

Video ABM and ABX in a Downturn
ABM and ABX in a Downturn

In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder.

Video How to Use Your Product Usage Data to Drive More Revenue
How to Use Your Product Usage Data to Drive More Revenue

In this session, Sylvain Giuliani, Head of Growth & Operations at Census, will walk through use cases from the best...

Video The State of CRM Data Report
The State of CRM Data Report

Kate Adams, SVP of Marketing at Validity, shares insights from the State of CRM Data at the OpsStars 2022 conference.

Video Building an Account Based Strategy at Hypergrowth Speed
Building an Account Based Strategy at Hypergrowth Speed

Pat Oldenburg, VP Demand Gen with Motive, explains how to best maneuver building out your Account-Based strategy under hyper growth conditions.

Video [Panel] Core vs Context: The Most Important Components of Any Tech Stack
[Panel] Core vs Context: The Most Important Components of Any Tech Stack

Core vs Context: The Most Important Components of Any Tech Stack. This panel discusses what is core versus context in your tech stack, how to plan, and considerations when adding new components.

Video [Panel] Doing More with Less
[Panel] Doing More with Less

The panelists on this session have discovered lean ways to operate more quickly and efficiently across their teams and organizations. Discover how they utilized their time, resources and technology.

Video From Vision to Value: 7 Skills of CDP-Powered Marketing
From Vision to Value: 7 Skills of CDP-Powered Marketing

Learn about the seven steps Rockwell Automation has taken to identify target buying groups and prioritize sales and marketing efforts around those more precise audiences and customer experiences.

Video [Panel] Single Source of Customer Truth
[Panel] Single Source of Customer Truth

its own system of record as the source of truth. Learn how the panelists got GTM systems, teams and processes in sync with trustworthy and unified data.

Video The Journey for Training the Next Enterprise Super User
The Journey for Training the Next Enterprise Super User

Marketing automation needs more super users. Learn the power of market automation when the right team is front and center.

Video Closing Keynote: The Third Wave
Closing Keynote: The Third Wave

We'll look at the intersection of privacy, artificial intelligence, advertising and the role of big tech in how it will shape what we work on into the future. The third wave is coming, are you ready?