The Intelligent GTM Orchestration Blog

How to Automate Lead Routing in Salesforce
How assignment rules work in Salesforce When leads come into your Salesforce instance, a rep needs to reach out to...
How to Master the Art of Customer Marketing
In recent years, there has been a growing challenge for businesses to differentiate and filter amongst competition. This has given...
Intelligent Sales Engagement Workflows
As a business grows, its go-to-market (GTM) strategy and operations get more complex. Large teams, divided into specializations and...
The Ever-Evolving Role of the Chief Revenue Officer
Times have changed, and so has the role of an organization’s chief revenue officer, or CRO. What is the role...
3 Traits of Great B2B Lead Management
As growth rates stall or fall in the current economy, you’re likely looking to make the most of every potential...
The Rise of Revenue Operations
Operations roles within sales, marketing and customer success have become so pervasive in B2B that sometimes we forget how new...
A Category is Born
Evan Liang & Kelvin Cheung, Co-Founders of LeanData When we founded LeanData in 2012, we believed that software could fundamentally...
Lead Routing 101: Best Practices for CRM Lead Management
Learn lead routing basics, common issues, and tools that can automate your lead routing processes for maximum efficiency.
Accelerate Growth with Revenue Operations
What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization...
G2 + LeanData: Clean Data & Actionable Insights
Nowadays companies are able to access data almost instantaneously. What they aren’t necessarily getting, though, is accurate data and insights...
How B2B Organizations Are Managing Revenue Operations
If you feel like your sales process is only getting more complex, you’re not alone. The vast majority (85 percent)...
Round Robin Lead Assignment: More than Equal Distribution
Ask any Sales / SDR Manager or Sales Ops person and they will fear the words “your Round Robin...