The Intelligent GTM Orchestration Blog

6 Reasons MQLs Don’t Work When Your B2B Buyer is a Committee
For high-consideration products that require input from a buying group, MQLs don’t work. Learn why an Opportunity motion is more effective.
5 Salesforce Deduping Actions Using LeanData
Dirty data in your CRM isn’t just annoying. It’s impacting your company’s revenue. Learn how to automate deduping actions with LeanData.
Announcing LeanData’s Advanced Certification Course
LeanData Certification is rising to a new level with an advanced certification course tailor-made for the LeanData expert community.
What is a Buying Group & Who is in it?
Learn what a buying group is for B2B sales, the role each member plays, and how to engage with the personas in the group.
17 Integrations You Can Do in LeanData
No single tech tool can possibly do everything you need, BUT you can easily create powerful go-to-market plays through LeanData integrations. Learn 17 integrations that will make your tech stack more efficient.
Here’s Why Former RingLead Users Switched to LeanData
After hundreds of conversations with former RingLead users, we noticed some common themes. Find out why they switched to LeanData.
How To Choose a Lead Enrichment Provider
Finding the right tool is no small task and data is expensive. Learn the eight steps for choosing a lead enrichment provider.
Spring Cleaning Your CRM: 5 Ways to Maintain Clean Data in 2024
Without clean data, your go-to-market motion is fraught with lead leakage, manual triage, a bad buying experience, and ultimately loss in revenue. Learn five ways to keep your CRM data squeaky clean.
Create & Implement a Complete Data Governance Plan
Companies are inundated with data, but few know how to make use of it. Make your data records workable with a solid Data Governance plan.
Sleighing Efficiency with Scheduling Software: 6 B2B Use Cases
B2B buyers want the experience of booking a meeting when it’s convenient for them, not your Sales team. Here's six use cases perfect for scheduling software.
How Booking Software Reduces Friction in the Buying Journey
Meeting automation has the power to streamline every step of the buyer journey. Learn how to create a friction-free experience from first contact to close and beyond.
Using the LeanData-Salesloft Rhythm Integration to Optimize Campaign Signals
Get up to speed on the latest LeanData-Salesloft Rhythm integration. Learn how to optimize campaign signals and put them to work in powerful plays.